Direct mail automation with Keap / Infusionsoft/ Keap Pro

Direct mail automation is one of the most powerful and often overlooked aspects of Keap / Infusionsoft marketing automation. Few other marketing automation platforms have this ability to integrate and automate direct mail. With Keap / Infusionsoft you can create integrated and automated marketing campaigns that contain direct mail, email, telemarketing and even Text (SMS). This goes way beyond the capabilities of systems like Aweber, Constant Contact, Mail Chimp, ActiveCampaign et al.

Many Keap / Infusionsoft clients focus solely on email marketing and regard direct mail as an expensive add on. True, direct mail costs extra when you regard email as “free”. But to be able to send a tangible piece of marketing material directly to your customer or prospect is very powerful – and direct mail enables you to stand out from your competitors who just rely on email marketing. Plus you can be certain the message is delivered to your audience – no spam filters to worry about!

One of the huge advantages us Keap / Infusionsoft users have over most other marketers is that we can easily and automatically segment our customers and prospects by using Tags – so we can target direct mail precisely. No need to use an expensive “shot gun” approach to direct mail, we can use a “sniper rifle” and send only mail to our most valued customers and hottest prospects.

Another huge advantage of direct mail automation is that it can help marketers solve the issue of GDPR compliance. Please check out my blog post on direct mail and GDPR.

Are you interested in direct mail automation with Keap / Infusionsoft? Please schedule an initial short 15-minute Discovery call.

Cheers

Julian Mills
Keap / Infusionsoft Certified Partner

PS. If you are interested in direct mail automation then you may also be interested in text marketing automation with Keap / Infusionsoft. Click here for information on text marketing automation.