Inspiring books I’ve read

Clear, practical, and genuinely enjoyable – The Personal MBA is a book that’s earned its permanent place on my shelf

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the personal mba, josh kaufman

I first came across Josh Kaufman after hearing him on The Diary of a CEO podcast (watch it here) and was immediately impressed by how clearly he explained business principles. I picked up The Personal MBA shortly after, and it didn’t disappoint. This book is a masterclass in clear, practical business thinking. Kaufman distils the key principles from hundreds of influential business books into a...
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DotCom Secrets (2020 Edition Review) by Russell Brunson – A Must-Read for All HighLevel Users

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dotcom secrets highlevel russell brunson

If you’ve never read DotCom Secrets, get the 2020 edition— and even if you read the 2015 edition years ago, get the new version. It’s the blueprint for building a high-converting business, whether you’re online or offline. If you’re a HighLevel user, this book should be at the top of your reading list. It’s a brilliant set of marketing blueprints that will help you make the most of HighLevel’s ...
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Wow! Just Read: Sell Like Crazy – Sabri Suby

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sell like crazy

If you’re in business and want more leads, sales, and revenue without relying on outdated, ineffective marketing tactics, Sell Like Crazy by Sabri Suby is a must-read. Suby has built an eight-figure digital marketing empire and shares the exact blueprint that got him there. His approach? Stop “hoping” for sales and start engineering a predictable, scalable system that floods your business with hig...
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Have you read “The Ultimate Sales Machine” by Chet Holmes

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I read "The Ultimate Sales Machine" by Chet Holmes after a client recommended it. Have you read it? For instance, I learnt that only 10% of people will proactively learn and enjoy doing so? 90% will only do so when they have to as part of their job. That is what sorts the best from the rest. A main theme throughout the book is the need for "Pig headed determination" to bring about change. An...
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Selling to Serve – James Asford – GoProposal

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james ashford selling to serve goproposal

I have just read Selling to Serve by James Ashford of GoProposal. I must say from the outset that I am not an accountant, but I have worked with a fair few over the years. I can see that the tactics and strategies outlined by James could be universally applied to most businesses. But the book does an excellent job to ensure the tactics and strategies resonate with accountancy practice owners. ...
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Have you read ‘They Ask You Answer’ by Marcus Sheridan

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Knowledge Centre

Have you had a chance to read "They Ask, You Answer" by Marcus Sheridan yet? If you are conducting marketing for a small business then this is a must-read for you! This book provides a view of blogging, content marketing and SEO that non-techie, business owners can understand and implement. The book is full of real-life examples and Marcus uses the resurrection and growth of his struggli...
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Outrageous Multi-Step Marketing Campaigns That Are Outrageously Successful by Bill Glazer

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This is a fantastic book for any marketer. But it is real inspiration for anyone looking to automate their marketing with Keap / Infusionsoft. There are 49 multi-step proven and tested campaigns in the book that every marketer can take lessons from. What I found very useful was that this book is not just about online marketing - sending emails, Facebook ads etc. But real-world tangible marketin...
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Making Websites Win by Karl Banks & Ben Jesson – founders of Conversion Rate Experts

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making websites win

If you are looking to get the most sales from your website then you need to read this book, Making Websites Win from Conversion Rate Experts. It is full of actionable learnings on how to go about scientifically optimising not just your website but all aspects of your business. I am grateful to Nigel Botterill from The Entrepreneurs Circle for recommending that I read this book. The amazi...
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Book Review – Duct Tape Marketing by John Jantsch

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duct tape marketing

Duct Tape Marketing is a great book for the small business owner and marketer without being full of marketing speak and jargon. Full of practical steps that a marketer can take to move the business forward. Here are the top tips that I took from Duct Tape Marketing :- Chapter 13, 'Ramp Up a Systematic Referral Machine'. My eyes lit up when the title of the chapter mentioned "Machine". Th...
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Clockwork: Design Your Business to Run Itself by Mike Michalowicz

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Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead, your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit? It's possible This super book goes hand in hand with the book Work The System (See post ...
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MarketerM8 Live HighLevel Workshops Start Tomorrow!

We’re excited to kick off the MarketerM8 Live HighLevel Workshops tomorrow with our first session: HighLevel Foundations! This live workshop is perfect for new users who want to: Set up their HighLevel account correctly Understand the core tools Avoid common beginner mistakes Start using automations with confidence First Session: Tomorrow (via Zoom) Who it’s for: New HighLevel users and business owners setting up their first automations If you’re registered, check your email for details! Still need to sign up? There’s still time — Register here! Click here to see the full list of upcoming workshops See you there!
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John saves $900/mo by moving to HighLevel

John Mayfield explains how he came to move, with Julians’ help to HighLevel for his all in one CRM and marketing automation system. And in the process saved himself $900/month. Transcript Hi, I’m John Mayfield with Global Real Estate School, and I want to just say I appreciate Julian so much. He’s been a tremendous help for me. We’ve been friends now for a couple of years. And I remember listening to a Dan Kennedy audiobook about how good are you really taking care of your clients and your database, in other words, how often are you corresponding with them and staying in touch with them. And I remember my wife was with me in the car and she said, are we doing that? And I said, I need to do a better job. And she said, gosh, we really need to get our database up to date and stay in touch with those people. And that’s when I found Julian. I did some research. He had some great reviews, set up a call with him, which by the way, he visited with me for like 30 minutes and didn’t even charge me anything. But I hired Julian then. He has been such a tremendous help and was up and rolling with all of my different bootstrapped programs that I used. And it was last year that Julian said, you really need to take a look at this new program I’m using. And I said, Julian, I just don’t have time to update my database and go through all of that. And about August, I decided, OK, it’s time to make the switch. And I began full time with GoHighLevel. And a couple of things that I want you to know, number one, it probably saved close to 900 US dollars a month. I was paying for my educational platform, Customer Hub. Great program, but it was 100 bucks a month. I was paying for Leadpages. Great program, loved it, but it was over $100 a month. Calendly, I was paying for, again, a great program. But I had all of these tools and things that were in different locations and they all added up to a fee. And then my CRM I was using kept raising my fee because of the number of clients I had. And so, lo and behold, I literally saved $900 a month by switching to GoHighLevel. But here’s the really great part of all of this. I didn’t want to do it because I knew it would be a lot of work, but the process of me updating my emails, really going through my database was so crucial and so helpful for me. So I just have to say, thank you, Julian. This is a great program. He’s a great support person and a great person to lead you in the right direction. And this has been one of the best decisions I’ve ever made. Plus, everything’s in one program. So I got rid of all my subscriptions. I log into GoHighLevel. I do all of my work there, not having to go out to five, six, seven, eight different websites to do little pieces of work, tie it all together. I am all in on GoHighLevel and Julian Mills. Sorry for the lengthy video, but there’s just so much story and other things I could tell you about Julian and GoHighLevel, but it’s a great program. It will save you money and it will save you time having everything right there.
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HighLevel AI Voice Agent: Revolutionise Customer Interactions

HighLevel’s AI Voice Agent is a game-changing solution designed to handle inbound calls, engage customers in natural, conversational dialogues, and perform tasks aligned with your specific business objectives. The Voice AI Agent will be your personal office employee, answering calls, fielding leads, and collecting customer information for further follow-up! Powered by advanced speech recognition and natural language processing, this innovative tool ensures your customers receive seamless, personalized service around the clock. Key Features of the AI Voice Agent Natural Conversations: The AI Voice Agent intuitively understands and responds to customer queries, creating a fluid, conversational experience. Advanced Speech Recognition: It transcribes and interprets spoken words with precision, ensuring clear communication. Seamless Integration: Easily connects to your CRM and other business tools to streamline operations. Customizable Responses: Tailor the AI agent’s tone and messaging to align with your brand identity. 24/7 Availability: Provides uninterrupted support, enhancing customer satisfaction and trust. How the AI Agent Handles Calls Inbound Calls: During business hours, calls to the designated number are automatically answered by the AI agent. After hours, calls follow your customized settings, such as redirecting to voicemail or forwarding to another number. Call Actions: Update Contact Records: Automatically saves collected details to customer profiles. Trigger Workflows: Activates predefined workflows to ensure efficient follow-up actions. End Calls Gracefully: Politely concludes calls when appropriate. Call Transfers: Transfers to a human agent when necessary for seamless customer service. Send SMS: Sends relevant follow-up messages or important information via text. Frequently Asked Questions 1. Can I use my existing HighLevel phone numbers with the AI Voice Agent? Yes, you can assign any available phone number in your account, provided it’s not already configured for specialized functions like IVR. 2. Can the AI Voice Agent collect customer information and create contact records? Absolutely. The agent can collect data such as name, email, and address, automatically updating or creating contact profiles. 3. Can the AI Voice Agent schedule appointments during calls? While the agent gathers information and triggers workflows, direct appointment scheduling requires integration with your calendar system through workflows. 4. Is it possible to have multiple AI Voice Agents and phone numbers? Yes! You can create multiple agents with unique configurations and phone numbers to support different departments or services. 5. How do I update the AI Voice Agent’s knowledge base? You can train the AI agent on new information by updating the “Agent Goals” section with revised prompts or business details. 6. Can the AI Voice Agent handle call routing and transfers? Yes, the agent can transfer calls to human agents based on specific conditions you configure. 7. Is re-billing available for agencies reselling the AI Voice Agent? Yes, re-billing options are available. Contact our support team for guidance on setting this up. 8. Does the AI Voice Agent work with my own Twilio account? Currently, the AI Voice Agent’s voice capabilities are exclusive to the LC Phone System and do not function with direct Twilio integrations. Unlock the Power of AI for Your Business By integrating HighLevel’s AI Voice Agent, you can revolutionize how your business interacts with customers—enhancing service quality, streamlining operations, and ensuring consistency in every interaction. Take the next step toward improving your customer experience! Book a discovery call with Julian today to see how this powerful tool can transform your business. Click here to schedule a Discovery Call.
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MarketerM8 Live HighLevel Workshops Start Tomorrow!

We’re excited to kick off the MarketerM8 Live HighLevel Workshops tomorrow with our first session: HighLevel Foundations! This live workshop is perfect for new users who want to: Set up their HighLevel account correctly Understand the core tools Avoid common beginner mistakes Start using automations with confidence First Session: Tomorrow (via Zoom) Who it’s for: New HighLevel users and business owners setting up their first automations If you’re registered, check your email for details! Still need to sign up? There’s still time — Register here! Click here to see the full list of upcoming workshops See you there!
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Clear, practical, and genuinely enjoyable – The Personal MBA is a book that’s earned its permanent place on my shelf

I first came across Josh Kaufman after hearing him on The Diary of a CEO podcast (watch it here) and was immediately impressed by how clearly he explained business principles. I picked up The Personal MBA shortly after, and it didn’t disappoint. This book is a masterclass in clear, practical business thinking. Kaufman distils the key principles from hundreds of influential business books into a format that’s refreshingly concise – no unnecessary waffle, just valuable insight after valuable insight. While it doesn’t claim to introduce brand new ideas, it’s an excellent revision guide for anyone serious about understanding the fundamentals of business. I found it genuinely enjoyable to read, with each section delivering useful ideas in a straightforward, no-nonsense style. Section 10, which focuses on working with systems and processes, stood out to me in particular – especially relevant to the way I build and optimise systems in HighLevel. Kaufman’s ability to synthesise complex concepts into simple, actionable lessons really shines here. This is one of those rare books that’s earned a permanent place on my bookshelf – not the charity shop pile.
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Start Simple: How Gall’s Law Can Help You Build Better HighLevel Marketing Systems

When you’re setting up a CRM and marketing automation system like HighLevel for your business, it’s tempting to want everything perfect from day one. You want workflows, emails, text messages, reminders, landing pages, pipelines — all beautifully mapped out, fully automated, and working like clockwork. I get it.But if there’s one principle you should build your system around, it’s this: Start simple. Then evolve. This approach is perfectly summed up by something called Gall’s Law. Gall’s Law comes from John Gall, an American systems theorist, who said: “A complex system that works is invariably found to have evolved from a simple system that worked.” (If you’re curious, you can learn more about Gall’s Law and its meaning here.) In other words, successful systems don’t appear fully formed out of nowhere. They start small, prove they work, and then grow into something more sophisticated. And that’s exactly how you should approach building your marketing and client onboarding automations in HighLevel. Why Starting Simple Is the Best Strategy for HighLevel Success When you launch with a simple system — for example, a basic lead capture form that triggers an instant follow-up email — a few good things happen: You get results quickly. No waiting around for weeks designing complex journeys. You stay flexible. If something needs to change, it’s easy to tweak. You reduce overwhelm. Both for you and your team. Compare that to trying to build a 37-step lead nurture sequence before you’ve even tested whether people open your first email. Starting simple avoids the classic trap: spending months designing something that looks good on paper but doesn’t deliver in practice. How does this look in real life? For David, running an accountancy firm, this could mean starting with a simple automated proposal follow-up email before building a full onboarding pipeline. For Claire, managing a dental practice, it could begin with automated appointment reminders sent by text message, before layering in post-appointment review requests or treatment plan follow-ups. You don’t need to automate everything on day one.You just need to automate something that matters – that helps the sales process or saves youtr work and time — and get it working reliably. Once that first system is bedded in, you can add the next piece.And the next.And the next. That’s how you go from a simple marketing system to a sophisticated automation engine that truly supports your business growth. A Practical Example: How to Start Small with HighLevel Here’s a very basic automation flow you could build right now in HighLevel: A Website Contact Us Form – collects name, email, and phone number. Instant Acknowledgement Email – automatically thanks them for their enquiry. Task Creation for Your Team – notifies someone to follow up within 24 hours. That’s it. No five-part welcome sequence.No complicated lead scoring.Just a simple system that creates a great first impression — and helps you respond faster. And once that’s running smoothly?You can start layering in nurture emails, appointment scheduling links, SMS reminders, and more. Final Thought: Build a Simple System First, Then Evolve It If you want your HighLevel marketing automation to last, resist the urge to overcomplicate it at the start. Trust Gall’s Law.Build something simple that works — and let it evolve naturally. Your future self (and your future customers) will thank you for it. Need help building a HighLevel system that’s simple, scalable, and tailored to your business? Book a discovery call with Julian and let’s chat about how to get you set up for success.
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