Blog

Julians’ Blog. Topics include Infusionsoft and marketing.

Want to automate your event management? Event Expresso integrated with Keap / Infusionsoft could be the answer

I have recently been working with a client to streamline and automate the management of their online and offline courses and events using Event Expresso integrated with Infusionsoft / Keap. I have found Event Expresso to be an excellent WordPress Plugin with which to manage events. Use cases include event planners, bloggers (webinars), creators of courses, companies, and business owners. Basica...
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Secret Envelope promotion captures over 30% of attendees to the Entrepreneurs Circle Convention

Recently I was exhibiting at the Entrepreneurs Circle Convention (read more here). And I had the opportunity to include an item in the Goodie / Swag bag. Most exhibitors included promotional items like pens, coasters etc. But I included a "Secret Envelope" promotion (I have Cameron Botterill to thank for the inspiration) - an envelope which enclosed a winning number prize ticket. There was one ...
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Free Dream 100 Concept Keap / Infusionsoft Campaign

ultimate sales machine
The Dream 100 Concept was first proposed by Chet Holmes and you can learn more about it in his fantastic book "Ultimate Sales Machine". The basic concept is that you identify your top 100 dream potential ideal clients, influencers or whatever. When you have this list then you really focus your marketing on these top 100. So rather than blowing your advertising budget on Facebook or Google Ads t...
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Create a free trial membership and only bill the credit card after the trial

Have you ever wondered how to take an order for a membership program and only charge the credit card on file AFTER the free trial has completed? By delaying the initial charge of a recurring billing program, you can lower the purchase threshold by providing a "try before you buy" option during a free trial. Although a credit card must be entered during the purchase, the customer is not immediat...
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QuillBot – rewrite and enhance any sentence, paragraph, or article using state-of-the-art AI

quillbot
I learned about this nifty little tool (the free version works great) from a member at our Stockport local Entrepreneurs Circle meeting. QuillBot's paraphrasing tool helps millions of people rewrite and enhance any sentence, paragraph, or article using state-of-the-art AI. This is great for when you want to repurpose text eg for SEO purposes or give your existing copy a refresh. The free ver...
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Just been integrating Shopify and Keap / Infusionsoft with Connect My Sales

shopify_keap_infusionsoft_integration
I have just been working with a client to integrate Shopify and Keap / Infusionsoft. On asking the Keap Certified Partner community I was directed to an integration called "Connect My Sales". The client added the app from the Shopify App Store and he was all set - it just works. From the moment the app was installed on the store then all the customer and order data was pushed into Keap wh...
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80% of sales are made after 5 contacts – avoid “follow up failure”

Here are some food for thought sales stats. 40% of salespeople never follow up with a prospect 25 % of salespeople make a second contact and stop 12% of salespeople only make 3 contacts and stop Only 10% of salespeople make more that 3 contacts 2% of sales are made on the first contact 3% of sales are made on the second contact 5% of sales are made on the third contact 10% of sales are mad...
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Turbo charge “Copy & Paste”

Do you ever find yourself repeatedly "copying & pasting" as you work on your PC? By default your can just copy and paste the last thing you copied. But here are a couple of tools that can enable you to increase your productivity. 1/ Clipboard History Pro. This is a Chrome browser extension and I am happily using the free version. It enables me to select from previous "copies". It lets me eas...
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