Blog

Julians’ Blog. Topics include Infusionsoft and marketing.

The Eric the Ferret Email – a crafty email that re-engages prospects who have “gone dark”

Use the Eric the Ferret email to re-engage with prospects who have "gone dark" and fail to respond to your emails and phone calls. Every time I deploy this crafty email from The Entrepreneurs Circle it makes me smile - because it works. Each time I send it to a prospect who is failing to respond to my emails or phone calls it worksย  - because it stands out in the inbox, it's engaging and mak...
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Course and event management with Corsizio integrated with Keap / Infusionsoft

I have recently been working with a client to streamline and automate the management of their online and offline courses and events using Corsizio integrated with Infusionsoft / Keap. Corsizio is a simple event and course management system for online and offline events. Corsizio is free for upto 50 registations per month. It integrates with Stripe to collect payments (there is a $1 charge pe...
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The most common Keap problems encountered when starting out to automate your marketing and sales processes with the software

Keap / Infusionsoft is a powerful business automation tool that allows businesses to manage their customer relationships, automate their marketing, and grow their business. However, like any new software, getting started with Keap can be a challenge. In this blog post, we'll cover the most common problems people face when getting started with Keap and provide some tips on how to overcome them. ...
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Want to automate your event management? Event Expresso integrated with Keap / Infusionsoft could be the answer

I have recently been working with a client to streamline and automate the management of their online and offline courses and events using Event Expresso integrated with Infusionsoft / Keap. I have found Event Expresso to be an excellent WordPress Plugin with which to manage events. Use cases include event planners, bloggers (webinars), creators of courses, companies, and business owners. Basica...
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Secret Envelope promotion captures over 30% of attendees to the Entrepreneurs Circle Convention

Recently I was exhibiting at the Entrepreneurs Circle Convention (read more here). And I had the opportunity to include an item in the Goodie / Swag bag. Most exhibitors included promotional items like pens, coasters etc. But I included a "Secret Envelope" promotion (I have Cameron Botterill to thank for the inspiration) - an envelope which enclosed a winning number prize ticket. There was one ...
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Free Dream 100 Concept Keap / Infusionsoft Campaign

ultimate sales machine
The Dream 100 Concept was first proposed by Chet Holmes and you can learn more about it in his fantastic book "Ultimate Sales Machine". The basic concept is that you identify your top 100 dream potential ideal clients, influencers or whatever. When you have this list then you really focus your marketing on these top 100. So rather than blowing your advertising budget on Facebook or Google Ads t...
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Create a free trial membership and only bill the credit card after the trial

Have you ever wondered how to take an order for a membership program and only charge the credit card on file AFTER the free trial has completed? Byย delaying the initial charge of a recurring billing program, you can lower the purchase threshold by providing a "try before you buy" option during a free trial. Although a credit card must be entered during the purchase, the customer is not immediat...
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QuillBot – rewrite and enhance any sentence, paragraph, or article using state-of-the-art AI

quillbot
I learned about this nifty little tool (the free version works great) from a member at our Stockport local Entrepreneurs Circle meeting. QuillBot'sย paraphrasing tool helps millions of people rewrite and enhance any sentence, paragraph, or article using state-of-the-art AI. This is great for when you want to repurpose text eg for SEO purposes or give your existing copy a refresh. The free ver...
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