There are 4 fundamental natural laws of sales and marketing. When you are aware of these laws then it enables you to construct your marketing activity to address these laws and so increase you sales and marketing success.
Law 1
As you attract people to your offering only about 1 to 2% (1 or 2 out of a 100!) are ready to buy today.
These 1 - 2% are the low hanging fruit. These are the ones...
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