Blog

Julians’ Blog. Topics include Infusionsoft and marketing.

Book Review – Duct Tape Marketing by John Jantsch ⭐⭐⭐⭐⭐

duct tape marketing
Duct Tape Marketing is a great book for the small business owner and marketer without being full of marketing speak and jargon. Full of practical steps that a marketer can take to move the business forward. Here are the top tips that I took from Duct Tape Marketing :- Chapter 13, 'Ramp Up a Systematic Referral Machine'. My eyes lit up when the title of the chapter mentioned "Machine". Th...
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Video – Nigel Botterill explains how to Build your Business in 90 minutes a day

build your business in 90 minutes a day nigel botterill
In this video Nigel Botterill, Entrepreneurs Circle founder explains how to build your business in 90 minutes a day. This is a core habit that the Entrepreneurs Circle coaching instills in clients - to deliberately block out time each day to work ON the business rather than IN the business. We call it "getting out of the weeds".   If you want to grow your business and found this vi...
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Make your emails eyecatching with unexpected moving pictures

This little hack can make your marketing emails really stand out. In an email, it is not possible to embed a video that plays automatically. However, it is possible to embed an animated gif - really all is is a series of still gif images playing in sequence. There is no sound. So it is not a true video - but it can create a striking feature for your email. Any you could always put a clickable link...
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Conservatory sales leads. Do you really need more new conservatory sales leads?

Entrepreneurs Circle Certified Coach
You have no doubt arrived at this post because you are looking for more conservatory sales leads. But do you really need more new leads? So do the maths stack up? If you double the conservatory sales leads that you generate then you will double your sales and grow your business - That is true. But you will probably more than double the cost of your advertising. (It will probably cost you more t...
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My website visits are up 126% this September

Last month (Aug 2020) I reported that my web traffic was up 50% on the previous August (link to post). I now see that web visits for Sept 2020 compared to Sept 2019 are up 126%   So why is this? So I put this down to two factors. As per in August the I am seeing the benefit of the work I did on my website during the Coronavirus lockdown, while my clients were quiet and not wan...
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How to give creative feedback to an advertising agency – the Entrepreneurs Circle way

This is so true! Cartoon by Tom Fishburne www.marketoonist.com   Most often business owners are subjectively reviewing their marketing and advertising on the basis of "I like that" or "I don't like that". As an Entrepreneurs Circle Coach I have my clients working to a framework by which they review and approve all their new and existing marketing and advertising. You c...
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Use Facebook Ads as part of your Top 100 Strategy

facebook ads top 100 strategy
If you have read the book (which I highly recommend) The Ultimate Sales Machine by Chet Holmes then you will be familiar with the very powerful strategy  - The Top 100 Strategy. Gurus like Russell Brunson have used it to great effect. In a nutshell, you identify your top 100 prospects, influencers or whatever and really focus on winning them over. Chet's original strategy used lumpy direct mail to...
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Tip – Save 50% of your time when viewing videos online with a video speed controller

Ever had a long rambling (full of puff and fluff) Zoom meeting video to watch - maybe you missed the actual meeting? Or a long training video where you just want the main points? This simple tip can save you 50% (even more) of your time in watching that video. Use a browser extension video speed controller. To learn more check out the short video below. Link: https://youtu.be/0zacFVI...
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Dental treatment lead generation. Do you really need more dental sales leads?

Entrepreneurs Circle Certified Coach
You have no doubt arrived at this post because you are looking for more dental treatment lead generation for your practice. But do you really need more new dental treatment sales leads? So do the maths stack up? If you double the dental sales leads that you generate then you will double your sales and grow your practice - That is true. But you will probably more than double the cost of your...
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WorldPay is no longer supported as a merchant account with Keap / Infusionsoft

I have just had an enquiry from an Keap / Infusionsoft client who uses WorldPay to process credit card payments through Keap / Infusionsoft. He has been told by Infusionsot that as of September 2020 Keap / Infusionsoft will no longer be able to process WorldPay payments. So what's the solution. So first I suggested the easily available alternatives like We Pay and Stripe - both are options in t...
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