Blog

Julians’ Blog. Topics include Infusionsoft and marketing.

Keap Lifecycle Marketing Planner

keap lifecycle marketing planner
Creating a sales and marketing strategy for your small business can be daunting. That is where The Keap Lifecycle Marketing Planner can help you. It’s a strategic plan that includes tactics and tools that are precisely targeted to the audience that you’re trying to attract. This planner has proven ideas and innovative strategies designed to help you get more customers, grow your sales and save ...
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What is the difference between KEAP and Keap / Infusionsoft?

what is the difference between Keap and Infusionsoft
I would like to quickly clear up the confusion regarding what is the difference between Keap and Keap / Infusionsoft. A number of times potential clients have approached me and they are confused. So Keap / Infusionsoft, the advanced marketing automation software was the first of its kind solution back in the early 2000's Early 2019 the company did two things. They rebranded from Infusionsodf...
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Answer the Phone – Foundation Block 11- Entrepreneurs Marketing System

Answer the phone
It’s amazing how many businesses do not answer the phone quickly and potential new business is lost. And even when a message is left then there is no system or staff in place to follow up on the message. You can get an external call answering service to do this for you. There are many excellent services available, but here at the Entrepreneurs Circle we recommend www.theOfficeGenie.co.uk Here i...
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LinkedIn – Foundation Block 10 – Entrepreneurs Marketing System

At the very least get your Linkedin profile set up and that of your business too, so that prospects can find you easily on LinkedIn. And do a review every 6 months to keep these current and up to date. Here is a useful resource on this subject, www.julianmills.co.uk/linkedin-profile. Here is the complete list of 11 Foundation Blocks of the Entrepreneurs Marketing System:- => Re-market...
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Neighbourhood Cards – Foundation Block 9 – Entrepreneurs Marketing System

Neighbourhood card
This only applies if your business involves going out to customers homes and delivering your service. But if you are working at a customers home then you should invest a few extra minutes to drop neighbourhood cards at the surrounding homes - 5 to the right, 5 to the left and the 10 homes opposite. It is even better if you can mention your customers name on the card - a pre-emptive referral. E...
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Knowledge Centre – Foundation Block 8 – Entrepreneurs Marketing System

For this Foundation Block on the Knowledge Centre, I recommend that you obtain a copy of the excellent book “They Ask You Answer” by Marcus Sheridan. In your business you are an expert, you know your stuff. If you use this to passionately educate your potential customers then this will draw customers to you as they grow to know, like and trust you. This book is the bible on how to do this. ...
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Marketing Calendar – Foundation Block 7 – Entrepreneurs Marketing System

Marketing Calendar
A marketing calendar can make all the difference. By considering the marketing on a whole year basis it enables you to plan out campaigns so that advertising, offers and promotions all logically “fit together”. It enables you to conduct your marketing in a planned methodical way, rather than reacting to what your competitors do or rushing at the last minute to get that Christmas campaign out w...
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Systemised Collection of Reviews – Foundation Block 6 – Entrepreneurs Marketing System

Systemised Collection of Reviews
Social proof is vital to the success of businesses in the online world we now live in. Do you ever check restaurant or holiday reviews before booking? You can bet your potential customers are checking out your business before they even contact you. Potential customers are keen to learn what your existing customers have to say about you. A lack of reviews can give your potential clients the imp...
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Price Review – Foundation Block 5 – Entrepreneurs Marketing System

Price Review
We have found over the years that most businesses have the potential to add a 5 figure sum to their net profit, simply by increasing their prices by 10%. This can often be a big win that is relatively simple to implement. Most businesses have not looked at the pricing in some time and there can be many factors holding back business owners from increasing prices - fear of losing customers, f...
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Follow Up Process – Foundation Block 4 – Entrepreneurs Marketing System

Follow up
You need a systemised way to follow up with enquirers. In any market, only 3% of people are ready to buy right now. So if you are paying for Google or Facebook ads then you need a way to capture and follow up with the large proportion of people who are not ready to buy today but maybe looking in the future to buy what you sell. So you need to create marketing assets that not only appeal to...
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