Blog

This only applies if your business involves going out to customers homes and delivering your service. But if you are working at a customers home then you should invest a few extra minutes to drop neighbourhood cards at the surrounding homes - 5 to the right, 5 to the left and the 10 homes opposite. It is even better if you can mention your customers name on the card - a pre-emptive referral. E...
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For this Foundation Block on the Knowledge Centre, I recommend that you obtain a copy of the excellent book “They Ask You Answer” by Marcus Sheridan. In your business you are an expert, you know your stuff. If you use this to passionately educate your potential customers then this will draw customers to you as they grow to know, like and trust you. This book is the bible on how to do this. ...
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A marketing calendar can make all the difference. By considering the marketing on a whole year basis it enables you to plan out campaigns so that advertising, offers and promotions all logically “fit together”. It enables you to conduct your marketing in a planned methodical way, rather than reacting to what your competitors do or rushing at the last minute to get that Christmas campaign out w...
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Social proof is vital to the success of businesses in the online world we now live in. Do you ever check restaurant or holiday reviews before booking? You can bet your potential customers are checking out your business before they even contact you. Potential customers are keen to learn what your existing customers have to say about you. A lack of reviews can give your potential clients the imp...
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We have found over the years that most businesses have the potential to add a 5 figure sum to their net profit, simply by increasing their prices by 10%. This can often be a big win that is relatively simple to implement. Most businesses have not looked at the pricing in some time and there can be many factors holding back business owners from increasing prices - fear of losing customers, f...
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You need a systemised way to follow up with enquirers. In any market, only 3% of people are ready to buy right now. So if you are paying for Google or Facebook ads then you need a way to capture and follow up with the large proportion of people who are not ready to buy today but maybe looking in the future to buy what you sell. So you need to create marketing assets that not only appeal to...
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As someone visits your website we add a piece of code (a pixel) to their web browser and this enables Google and Facebook to track their online activity. Then as your website visitors surf around the internet we can re-market to them and show them adverts. So they do not forget about your product or service. These days having someone “pixelled” can be more valuable than capturing their emai...
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Your marketing assets such as website, direct mail, flyers etc are probably created ad hoc and are informally assessed by - “I like that”. Now is the time to have a Marketing Asset Review standardised process to ensure the quality of the marketing assets that are approved within your business. Obviously, at the end of the day, the success of any piece of marketing comes down to the sales it ...
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