Julians Hints, Tips and Hacks

Hints, Tips and Hacks that Julian finds helpful in life, marketing and business.

Where does your business sit on the Money Pyramid?

This is the money pyramid, every business and its owner, sits somewhere in this pyramid. There are five main parts to it, at the pinnacle are the 1% who are rich, the people and businesses that are really successful and are doing amazingly well. Just beneath them is the 4% of businesses who are prospering and doing great. Next tier down,ย  with roughly 15% of those in any industry, they are ...
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Keap/ Infusionsoft advanced lead source and ROI tracking

Would you prefer to employ advanced lead source and ROI tracking over Keap / Infusionsoft's built-in basic reporting? Keap/ Infusionsoft's lead source tracking is... alright, but constrained. For instance, it will record "Google" as the lead source, which combines both organic and paid traffic. For example, you count not dig down to particular advertising and keywords that resulted in a sale. ...
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Wow – Save over 50% on Royal Mail door drop leaflets

Royal Mail door drops with leaflets can be very effective for companies that provide products and especially services for homeowners - home maintenance, garden maintenance, restaurants etc etc. I am sure you will know yourself if door drop leaflets is suitable to target your ideal customers. But how do you go about it? Well, Chris Bailey from Bailey' Floor Care in the West Midlands has creat...
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Do you ask people to unsubscribe from your email list often enought?

Asking your email list subscribers to unsubscribe from your email lists may at first seem counter-intuitive. After all, it feels good to see that you have a big email list - right? But long term it makes perfect sense to ask people to unsubscribe. Back when I started email marketing in the 1990's having a large email list and blasting out emails made perfect sense. But times have changed. ...
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Email Deliverability Top Tips

Are you concerned about your Keap / Infusionsoft email deliverability? If you are then the first conclusion you will likely come to is that it is Keap / Infusionsofts' fault. However, the days of blasting out emails to your list are long gone. Back in the 1990's you could get away with it. But not today, the ISPs like Gmail, Hotmail, Office 365 etc are much smarter with their filters and if...
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Making Websites Win by Karl Banks & Ben Jesson – founders of Conversion Rate Experts โญโญโญโญโญ

making websites win
If you are looking to get the most sales from your website then you need to read this book, Making Websites Win from Conversion Rate Experts. It is full of actionable learnings on how to go about scientifically optimising not just your website but all aspects of your business. I am grateful to Nigel Botterill from The Entrepreneurs Circle for recommending that I read this book. The amazi...
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Birthday card direct mail campaign

birthday card direct mail campaign
I just received this birthday card direct mail piece.   Did you know that you can do 100% automated direct mail campaigns with Keap / Infusionsoft. Not only the regular A4 letter type of direct mail. But also postcards and greeting cards - imagine being able to send loyal customers a birthday card or Christmas greeting card on autopilot. For more details on direct mail automation...
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23 Feb 2021 – PayPal new version. Update for Keap / Infusionsoft users

Paypal has a new version and have made some great changes and now offers more payment options than ever before. If you are a Keap / Infusionsoft users who uses PayPal to collect payments then you need to update your PayPal integration to avoid a disruption in your collecting payments via PayPal. Here are the instructions: Login to your app Go toย Ecommerce Setup Clickย Payment Types...
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Free – 10 Point Website Audit From The Entrepreneurs Circle

EC Business Inspector Audit
The EC 10 Point Website Audit gives you a checklist that you can work through and you can then see how your website scored! Complete the audit then you can see the areas of weakness in your website. This will help you focus and implement improvements to your website and as a result, convert more website visitors to customers of your business. Download the 10 Point Website Audit here.   ...
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Have you read “The Ultimate Sales Machine” by Chet Holmes โญโญโญโญโญ

I read "The Ultimate Sales Machine" by Chet Holmes after a client recommended it. Have you read it? For instance, I learnt that only 10% of people will proactively learn and enjoy doing so? 90% will only do so when they have to as part of their job. That is what sorts the best from the rest. A main theme throughout the book is the need for "Pig headed determination" to bring about change. An...
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