Julians Hints, Tips and Hacks

Hints, Tips and Hacks that Julian finds helpful in life, marketing and business.

Canva – for DIY design and print projects

You may have seen the ads on TV recently for Canva, the online tool that enables you to design your own artwork projects. I have recently been using the Pro version (there is a free version) and I have been very impressed and found it extremely useful. Previously I have recommended image-editing softwares (check them out here) which are great. But what Canva does is make it really easy and intu...
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The social media tactic that most people miss – LinkTree

linktree
The link in your Instagram, Twitter, LinkedIn etc bio is super valuable real estate - but are you making the most of it? As you know you can only have one link. But what if you want to showcase multiple web pages, landing pages, content etc that you would like to point people too? The answer is Linktree (www.LinkTr.ee). Easy to set up and use to promote multiple pages of content. Some gre...
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Test, Test, Test for online marketing success

It is very surprising how many small businesses invest many thousands of pounds in developing a website and expect it to perform and generate profitable sales from day one. When the expected sales fail to materialise then everyone involved is disappointed and the website tends to get forgotten about. Before I became involved in online marketing I have many years of experience in traditional dir...
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Make international payments from clients easier and cheaper

Do you ever need to send or receive payments abroad? Have you ever had overseas clients struggle to get payment to you? I have experienced this many times with clients in the US. It seems to me that the US banking system makes it very difficult to process international bank transfers. So I was enabling the Stripe online payment option in my Xero accounting software. But it was always a gripe whe...
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Post-it Note your way to achievement

This is a great little hack from Jeffrey Gitomer in his excellent book - "Sales Bible - The Ultimate Sales Resource".  Page 46. This is a great hack for setting and achieving goals. Often people have many goals, they may even write them down before they get filed away - maybe in the draw or under a stack of work. Jeffrey's goal method takes it a step further. To give you the gist. &nbs...
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Use Zapier to do (almost) anything inside Keap by Paul Sokol

I wanted to share with readers this very powerful Zapier / Keap hack that has been developed by Paul Sokol and promoted by Greg Jenkins. You may already know that Zapier is like a Swiss Army knife tool for us Keap users. But Zapier does not have all the capabilities of the Keap API. Now Paul has developed a hack that enables Zapier to "hook in" to the Keap API. It's really cool  - BUT, it...
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Automatically schedule LinkedIn posts with SlackSocial

schedule linkedin posts automatically
If you're looking to generate B2B leads from LinkedIn then it is important to regularly post updates on your profile. It is recommended to post at least twice a week. But when we are all busy this becomes a real chore. I recently found SlackSocial which can automatically schedule LinkedIn posts and tested the free version. The result? The free version alone has been very good. I can ad...
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Better Proposals with Keap / Infusionsoft

better proposals keap infusionsoft
Do you send proposals as part of your sales process? Do you use Keap Pro or Keap/ Infusionsoft to automate your marketing and Sales? If you answered Yes to the above questions then you should take a look at Better Proposals. Not only can you create great-looking proposals but when using Zapier you can build them into your Keap / Infusionsoft marketing automation. Here are some stand-o...
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A great hack – How to leave a voicemail that get’s a call back

Answer the phone
When you have been communicating with a prospective client and then they fail to respond to our voicemail messages isn't that annoying? How could we leave a voicemail message where the recipient is compelled to call us back? The trick is to create so much intrigue and fear of missing out that they are compelled to call you back. So when you leave a voicemail then start it with your na...
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Good News!

Psychology 101: When you are talking to someone, and you begin with "Good news..." you pre-frame their brain to feel good and positive about what you say next. It's the oldest copywriting technique in the book. Of course, when it comes to writing copy - whether to prospects or existing customers you can literally begin your text with the words "Good news..." And here's the biggie... yo...
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