Julians Hints, Tips and Hacks

Hints, Tips and Hacks that Julian finds helpful in life, marketing and business.

Marketing Calendar – Foundation Block 7 – Entrepreneurs Marketing System

Marketing Calendar
A marketing calendar can make all the difference. By considering the marketing on a whole year basis it enables you to plan out campaigns so that advertising, offers and promotions all logically โ€œfit togetherโ€. It enables you to conduct your marketing in a planned methodical way, rather than reacting to what your competitors do or rushing at the last minute to get that Christmas campaign out w...
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Systemised Collection of Reviews – Foundation Block 6 – Entrepreneurs Marketing System

Systemised Collection of Reviews
Social proof is vital to the success of businesses in the online world we now live in. Do you ever check restaurant or holiday reviews before booking? You can bet your potential customers are checking out your business before they even contact you. Potential customers are keen to learn what your existing customers have to say about you. A lack of reviews can give your potential clients the imp...
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Price Review – Foundation Block 5 – Entrepreneurs Marketing System

Price Review
We have found over the years that most businesses have the potential to add a 5 figure sum to their net profit, simply by increasing their prices by 10%. This can often be a big win that is relatively simple to implement. Most businesses have not looked at the pricing in some time and there can be many factors holding back business owners from increasing prices - fear of losing customers, f...
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Follow Up Process – Foundation Block 4 – Entrepreneurs Marketing System

Follow up
You need a systemised way to follow up with enquirers. In any market, only 3% of people are ready to buy right now. So if you are paying for Google or Facebook ads then you need a way to capture and follow up with the large proportion of people who are not ready to buy today but maybe looking in the future to buy what you sell. So you need to create marketing assets that not only appeal to...
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Google My Business – Foundation Block 3 – Entrepreneurs Marketing System

Google my business
Many businesses have never bother to spend the two hours itย takes to sort out โ€œGoogle My Businessโ€. Itโ€™s completely free to claim and optimise your listing. Google loves content and will reward you withย more visitors and therefore leads. Having your Google My Business listingย appear in Google searches and maps makes it easy for local potentialย customers to find you online and even gives the...
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Re-marketing & Pixel Tracking – Foundation Block 2 – Entrepreneurs Marketing System

As someone visits your website we add a piece of code (a pixel)ย to their web browser and this enables Google and Facebook to track theirย online activity. Then as your website visitors surf around the internet weย can re-market to them and show them adverts. So they do not forgetย about your product or service. These days having someone โ€œpixelledโ€ canย be more valuable than capturing their emai...
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Marketing Asset Review – Foundation Block 1 – Entrepreneurs Marketing System

Your marketing assets such as website, direct mail, flyers etc areย probably created ad hoc and are informally assessed by - โ€œI like thatโ€. Now is the time to have a Marketing Asset Review standardised process to ensure the quality of the marketing assets that are approved within your business. Obviously, at the end of the day, the success of any piece of marketing comes down to the sales it ...
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Direct mail automation with Docmail in the UK

docmail and infusionsoft
Docmail is a great solution for UK marketers who are looking to send out cost-effective direct mail as part of their marketing campaigns. You can post out letters from as little as 50p (which is less than going to the post office and buying a second class stamp) and that includes the letterhead, envelope, printing, enclosing and postage. So it's a no brainer. So how does it work? At its s...
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Stop those Spambots filling your Keap / Infusionsoft database with crap contacts

One thing to keep an eye open for with Keap / Infusionsoft is when a malicious Spambot latches on to your Keap / Infusionsoft web form. You often only find out about this when your database suddenly fills up with crap contact records. So this fills up your database and you could end up having to upgrade your Keap / Infusionsoft at extra cost to accommodate all this useless data. Also, it can...
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Text / SMS Marketing Automation with Keap / Infusionsoft and Keap

Looking for text / SMS marketing automation for your business? I am an Keap / Infusionsoft certified partner, Keap / Infusionsoft if you don't already know is the leading marketing automation platform for small businesses and recently I have been looking at text marketing automation for my clients and have worked out the best solution. I last looked at Fix Your Funnel for text and mobile ma...
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