Entrepreneurs Circle Certified Coach

Entrepreneurs Marketing System Infographic

Posted on by

>>DOWNLOAD INFOGRAPHIC<<
Read More

Welcome to Andy McPhilbin a new EC Coaching client

Posted on by

I would like to welcome Andy 'The Water Boy' McPhilbin, as a new coaching client to The Entrepreneurs Circle. I am just starting to coach Andy in the ways of the EMS system. Andy runs Aqua Concepts, based in Grantham and he specialises in water softener installation and servicing. Andy and I were first in touch back in 2015 when I was assisting him with his Infusionsoft (now called Keap) mar...
Read More

The Alligator Email – a crafty email that re-engages prospects who have “gone dark”

Posted on by

Use The Alligator email to re-engage with prospects who have "gone dark" and fail to respond to your emails and phone calls. Every time I deploy this crafty email from The Entrepreneurs Circle it makes me smile - because it works. Each time I send it to a prospect who is failing to respond to my emails or phone calls it works - because it stands out in the inbox, it's engaging and makes the...
Read More

80 Hour Cash Machine email campaign from the Entrepreneurs Circle

Posted on by

Turn your older prospects into paying customers in 3 and a half days. This is a tried and tested 3 step email campaign designed to turn non-buyers into customers. If you have lists of old enquirers and prospects then this campaign is the ideal way too to extract the gold from your older lists. As an Entrepreneurs Circle member, you can access all the copy and instructions on how to set up t...
Read More

How to make sure your proposals and quotes increase your conversion rate and not detract from it…

Posted on by

“Sounds good, send me a proposal.” How many times have you heard that? Too many? So you run back to your office, put together a proposal, send it to the prospect, and start the follow-up process (and the prayer vigil)… Or do you? I mean the sale should be solidified BEFORE the proposal is written. Your proposal, or quote, should be the essence of what has been decided by you and your pro...
Read More

Know when your website goes offline – free service

Posted on by

There is one thing more annoying than when your website goes offline. And that is when you do not realise for days (or even longer) that there is a problem and you have had visitors and prospects trying to find you that have been lost forever. It costs you in lost opportunities and gives a really bad first impression. Common causes are unreliable hosting or a pesky hacker that needs sorting out. ...
Read More

SHOUT EXPO Exhibitor free offer

Posted on by

Are you looking to get the best return from exhibiting at the Shout Expo's? The way to ensure you get the best return from exhibiting is to have a system to capture the contact details of all those that express an interest in your business. And once you have the contact details to then ensure that the leads get followed up. The traditional way to do this is to collect business cards and then...
Read More

The best and quickest way to convert old family photos to a digital format and share them

Posted on by

I presume that most families will be like mine. They have hundreds, if not thousands of old photo prints stashed away in draws, boxes, albums and in those paper sleeves/folders you used to get your photo prints in. And all the while they get forgotten about they deteriorate to a point where those valued memories get binned by future generations. My father has thousands of printed family pho...
Read More

Piers Morgan talks exclusively to business leaders of the Entrepreneurs Circle

Posted on by

Love him or loathe him there is no disputing the fact that Piers Morgan has been highly successful. So he knows a few tricks on how to become successful. On the 25th May 2021, in his first public appearance since his resignation from GMTV and the easing of the lockdown to allow in-person events he spoke exclusively to the business leaders of the Entrepreneurs Circle at the NEC in Birmingham. ...
Read More

How to MASSIVELY increase the effectiveness of your marketing… (without changing a single word)

Posted on by

Here’s the problem… People are busy. People are lazy. People don’t care about you (at least not as much as you think they do). It’s harsh but true! Your prospects are NOT taking the time to read your sales letter, email or landing page copy as thoroughly as you think they are. FACT: people are skimmers They glance at a page and decide whether or not to read it. They half-read t...
Read More

What the Thryv Takeover of Keap Means for Small Business Owners

The recent acquisition of Keap by Thryv marks a significant shift in the CRM and small business software landscape. For many Keap users, this merger brings up key questions about platform integration, product evolution, and the potential for new tools. In this post, I’ll walk through what this change means and what small business owners should expect. Why the Merger? Thryv, known for its comprehensive business management solutions, has strategically acquired Keap to expand its reach among small businesses looking for robust yet accessible CRM systems. Keap’s user-friendly automation features, coupled with Thryv’s broader suite, means enhanced capabilities for current and future clients. What Changes to Expect For current Keap users, you can expect gradual changes, likely with added features and expanded integrations. Thryv’s emphasis on streamlining business operations suggests more tools to simplify client interactions, appointments, and marketing processes. Is This Good News for Keap Users? Absolutely. Thryv’s resources and support structures will likely bring increased development and security to the platform. While there may be a transition period, the overall integration should enhance Keap’s tools and provide access to new solutions without losing the functionality and simplicity Keap users rely on. Looking Forward Change can be daunting, but this merger could offer significant advantages for small business owners looking for reliable CRM solutions. Thryv’s larger framework could make automation and client engagement even easier to manage, with new possibilities for growth and scalability. For any small business looking to stay on top of client management, this merger might just be the beginning of an era where user needs are met more effectively than ever before. Stay tuned as I continue to follow these developments, keeping you informed about how they impact your CRM strategy.
Read more...
Free Google Review Card with NFC and QR code – ReviewBoost-Pro

Do you want to capture more Google Reviews from your customers? Do you interact with your customers face to face? Say in a restaurant, shop, dental practice etc etc? If yes, then a Google Review card makes it super easy to ask for and capture Google reviews from your happy customers. It all starts with a ReviewBoost-Pro NFC / QR code enabled card. Simply tap the card on the customers phone – or scan the QR code and your Google My Business review page pops up immediately. So making it really easy to ask happy customers there and then for a Google Review. Want to give it a try? Get a free card – just pay £2 towards postage and packing. (one card per customer/company)
Read more...
Julian launches a new tool to get Google Reviews – ReviewBoost-Pro

Julian has just launched a new tool to make it easy for businesses to ask for and capture Google reviews. It is called ReviewBoost-Pro. It all starts with a NFC / QR code enabled card. Simply tap the card on the customers phone – or scan the QR code and your Google My Business review page pops up immediately. So making it really easy to ask happy customers there and then for a Google Review. For more information please visit ReviewBoost-Pro.com
Read more...

Why expensive “Guru” Cookie-Cutter Strategies and Templates Don’t Work for Your Business

You’ve seen them: the gurus in your industry flashing their fancy cars, designer watches, and million-dollar homes. They’ve got the “winning system” and are more than happy to sell you the so-called “secrets” behind their success. But here’s the harsh reality: these cookie-cutter solutions rarely, if ever, work. Take it from my client, John (name changed, but the story is 100% real). John came to me after years of frustration. He was exhausted. He’d followed every step the gurus laid out—buying courses, bought that latest software tools, buying Keap campaign templates, copying HighLevel snapshots. You name it, John had tried it. Every guru promised the same thing: “Just follow this blueprint, and you’ll be making six figures in no time.” (As an aside – as soon as a potential JV partner, affiliate etc says “we will make a fortune together then run a mile – they will never deliver) So John did. He followed every script, every formula. No shortcuts. And guess what happened? Nothing. Each time, it flopped. Over and over again. John wasn’t just disappointed—he was on the verge of giving up. His business wasn’t just stagnant; it was going backward. He was wasting time and burning through money, trying to force-fit his business into someone else’s mould. Here’s the thing: These “winning systems” may have worked for the gurus, but they’re not built for your business, your audience, or your goals. (Often the winning system is the system that sold you on buying the winning system – and that is now what you sell.) Every business is different, and what works for one person often fails for another. Yet, that’s exactly what John had been doing—forcing his unique business into a generic template. And it was costing him more than just money—it was draining his energy, his time, and his sanity. When John came to me, we took a step back. We stopped trying to squeeze his business into a one-size-fits-all solution. Instead, we created a personalized plan, tailored to his strengths, his audience, and his vision. Within just a few months, John saw results that completely turned things around. He went from feeling like he was drowning to generating more income in a week than he had in months. That’s what happens when you ditch the cookie-cutter formulas. I’ve spent the last 20 years learning and studying the stratergies and tactics the “gurus” preach—and yes, there’s value in understanding them. But the difference is, I don’t just copy and paste. I apply the right mix of strategies that work for your specific business. If you’re tired of following cookie-cutter formulas that don’t work, I’m here to help. I don’t believe in one-size-fits-all solutions—I believe in your solution. Let’s sit down, look at where you are, and create a plan that actually works for you. If you’re ready to stop wasting time on ineffective tactics, I’d love to chat. Let’s schedule a Discovery call and find the right path forward for your business. You can book a Discover Call here.
Read more...
Industrial Espionage on the cheap – a nice little growth hack

I was just reading my recent copy of The Circular (Issue 168, page 27) from the Entrepreneur’s Circle and had to chuckle at this smart little growth hack. Nick Jenkins who founded Moonpig.com was telling EC members how he had grown his business from £2.5M to £45M. He was looking to scale and had discounted TV advertising as too expensive. But he noticed one of his competitors was using TV. So in a nutshell by placing a regular order for a greetings card from the competitor and recording the order number he was able to get a good estimate on the number of sales they were doing. (Because most companies accounting systems use a sequential ordering number.) And from this and making informed assumptions he was able to work back that the average cost per customer was £10, which was the magic number. And so this gave him to confidence to throw £50,000 into a TV advert. And the rest as they say is history. This is just one example how over the past 5 years the EC has made me a smarter entrepreneur and positively impacted on my business growth – try for yourself and take a look at The Entrepreneurs Circle, they even do a free trial.
Read more...
10 ways (as of July ’24) that HighLevel AI can elevate your marketing creativity and effectiveness

The integration of AI in CRM and marketing automation platforms has revolutionised how businesses operate, making tasks more efficient and creative. HighLevel, with its built-in AI features, is a prime example of how artificial intelligence can enhance marketing efforts. Here are ten ways HighLevel’s AI can help you become a better marketer: 1. Crafting Email Copy HighLevel’s “Content AI” feature streamlines the process of writing email copy. You can draft compelling and engaging emails directly within the platform, eliminating the need to switch between different tools or copy and paste text from outside sources. This seamless integration saves time and ensures consistency in your messaging. 2. Writing for Websites, Landing Pages, and Sales Funnels Creating persuasive copy for websites, landing pages, and sales funnels is crucial for conversions. With HighLevel, you can write and edit your copy directly on the page, using AI to suggest improvements and optimize your content for better engagement. 3. Social Media Content Creation The social media scheduler in HighLevel is equipped with AI to help you craft effective social media posts. Whether you’re promoting a new product or sharing industry insights, the AI can generate relevant and engaging content that resonates with your audience. 4. Image Creation Visual content is key to capturing attention. HighLevel’s AI can assist in creating images for your emails, web pages, and beyond. This feature allows you to produce professional-looking visuals without needing advanced design skills, making it easier to maintain a cohesive brand image. 5. Responding to Reviews Managing customer feedback is essential for maintaining a positive reputation. HighLevel’s AI can draft responses to reviews on platforms like Google and Facebook, or even automate the response process. This not only saves time but ensures that responses are consistent and on-brand. 6. Handling Social Media Comments Engagement on social media is crucial for building relationships with your audience. HighLevel’s Workflow automation triggers enable you to respond to comments on social media posts efficiently. The AI can suggest responses or handle them automatically, ensuring timely and appropriate interactions. 7. AI-Assisted Live Chat Offering live chat support on your website is an excellent way to engage visitors and answer their questions in real-time. HighLevel’s AI can assist with live chat, providing answers to common queries and helping guide visitors towards making a purchase or booking a service. 8. Automated Appointment Booking HighLevel’s appointment booking bot can schedule calls and meetings directly into your calendar via text, Facebook Messenger, and live chat, without the need for a traditional booking form. This streamlined process reduces friction and improves the user experience. 9. AI-Assisted Customer Service Providing consistent and accurate customer service is crucial for customer satisfaction. HighLevel’s AI can assist the customer service team in formulating responses, ensuring that all customer interactions are handled professionally and consistently. This makes the job of your customer service team quicker, easier and more standardised. 10. Researching B2B Prospects For B2B sales, having detailed information about potential clients is vital. Using a HighLevel Workflow and AI we can research prospects using their web addresses, providing your sales team with a comprehensive summary of each lead and their business before reaching out. This preparation can save the sales team time by cutting out the need for manual research and so significantly improve the effectiveness of your sales efforts. Conclusion HighLevel’s AI capabilities offer a wide range of tools that can significantly enhance your marketing efforts. By automating routine tasks and providing intelligent insights, you can focus more on strategy and creativity, leading to better outcomes for your business. Whether you’re crafting copy, engaging with customers, or scheduling appointments, HighLevel’s AI is a powerful ally in your marketing toolkit. MarketerM8 is powered by HighLevel. If you are interested you can book a live MarketerM8 demo here.
Read more...

Entrepreneurs Circle Certified Coach

Entrepreneurs Marketing System Infographic

Welcome to Andy McPhilbin a new EC Coaching client

The Alligator Email – a crafty email that re-engages prospects who have “gone dark”

80 Hour Cash Machine email campaign from the Entrepreneurs Circle

How to make sure your proposals and quotes increase your conversion rate and not detract from it…

Know when your website goes offline – free service

SHOUT EXPO Exhibitor free offer

The best and quickest way to convert old family photos to a digital format and share them

Piers Morgan talks exclusively to business leaders of the Entrepreneurs Circle

How to MASSIVELY increase the effectiveness of your marketing… (without changing a single word)

Selling to Serve – James Asford – GoProposal

Have you read ‘They Ask You Answer’ by Marcus Sheridan ⭐⭐⭐⭐⭐

Outrageous Multi-Step Marketing Campaigns That Are Outrageously Successful by Bill Glazer

Making Websites Win by Karl Banks & Ben Jesson – founders of Conversion Rate Experts ⭐⭐⭐⭐⭐

Have you read “The Ultimate Sales Machine” by Chet Holmes ⭐⭐⭐⭐⭐

Book Review – Duct Tape Marketing by John Jantsch ⭐⭐⭐⭐⭐

Clockwork: Design Your Business to Run Itself by Mike Michalowicz ⭐⭐⭐⭐⭐

Jordan Belforts Straight Line Selling methodology applied to Keap / Infusionsoft marketing

Top 10 Marketing Business Books for Entrepreneurs ⭐⭐⭐⭐⭐

‘Work the System’ by Sam Carpenter

Learn why entrepreneurs want me to work with them?

Within a year I enabled Celia to more than double the size of her wedding venue business, take on staff and have free time for holidays!