Duct Tape Marketing is a great book for the small business owner and marketer without being full of marketing speak and jargon. Full of practical steps that a marketer can take to move the business forward.
Here are the top tips that I took from Duct Tape Marketing :-
Chapter 13, ‘Ramp Up a Systematic Referral Machine’. My eyes lit up when the title of the chapter mentioned “Machine”. This meant there was a system involved and business is all about having systems. Rather than have ad hoc referrals coming into your business build a system to maximise referrals. He even gives examples of how to build in asking for referrals as part of your initial sales process!!
| Did you find this content useful? |
|---|
| Sign up for my free Marketing Hints, Tips and Hacks email newsletter every Tuesday at 11am. => Sign up here <= |
On page 215, “One hundred percent refund for referrals”. Here he outlines a strategy where customers can get a 100% refund on their purchase by referring others to your business.
On page 215, “Peer-to-Peer Lead Conversion”. In this strategy, you put together a Zoom meeting to discuss an industry trend or a growing trend. Be sure to include at least two who are your happy clients. Then your job is to sit back and moderate the discussion. Three things generally result from this 1) your clients feel good about their decision. 2) Other attendees come away with a favourable impression of your place in the market and finally, 3) several members will call you the next day inviting you to show them how you can help.
On page 273, “The Powerful Marketing Habit of 5’s”. This habit is all about identifying 5 marketing actions and each Monday block out calendar time to do them. This dovetails nicely with the EC coaching habit of blocking out 90 minutes a day to work ON your business rather than IN your business. Check out this video by EC founder Nigel Botterill on working 90 minutes a day on your business.
So a practical marketing reference book for the small business owner and marker who is looking to maximise sales.
If you would like to discuss any of the points raised in Duct Tape Marketing then I would be delighted to schedule a 15-minute call – Schedule a Discovery Call
Get a free copy of my book - The Entrepreneurs Marketing System
The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.
It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently - just like clockwork.
You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.
>> GET YOUR FREE COPY <<
