80% of sales are made after 5 contacts - avoid "follow up failure"

Here are some food for thought sales stats.

40% of salespeople never follow up with a prospect

25 % of salespeople make a second contact and stop

12% of salespeople only make 3 contacts and stop

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Only 10% of salespeople make more that 3 contacts

2% of sales are made on the first contact

3% of sales are made on the second contact

5% of sales are made on the third contact

10% of sales are made on the fourth contact

80% of sales are made on the fifth to twelfth contact

So, most sales occur from consistent follow-up, yet most salespeople do not follow up consistently.

Why is this? Well, it takes work and organisation in the first place. And if the salesperson is looking to achieve their monthly target then they will likely take the new fresh leads and run through them, try to contact a prospect a couple of times in order to quickly get the “low hanging fruit” sales – and after that be asking for a new fresh batch of leads.

So how can this be fixed? Let marketing and sales automation do the grunt work – let software automatically follow up and make the “contacts” on behalf of the salesperson. Let the software bubble to the surface the prospects who have been nurtured sufficiently by follow-up that they are now ready to talk to the salesperson.

If you would like to learn more about how Keap (my marketing and sales automation software of choice) could transform the results from your sales team then I would be delighted to have a chat – you can schedule a short initial discovery call here.

Julian

Pierre de Wet – Carpet & Upholstery Cleaning

I would advise you to talk to Julian. You will surely not regret it.…

Following 2 attempts at getting Keap / Infusionsoft to work for us and we wasted thousands of pounds, I was so not in the mindset to go back and try Keap / Infusionsoft a 3rd time. After a long conversation with Julian and Russell, I realised that I could do nothing and our business will stay the same or we can put all our effort behind it and make our company better. Julian was outstanding in helping us map out our business process and client journey. We instantly could visualise what we aim to achieve AND we then knew that infusionsoft was the way to go. I have worked with a few people to get Keap / Infusionsoft working for us, and if you are like me, you may be sceptical. I would advise you to talk to Julian. You will surely not regret it. Julian goes above and beyond to deliver an outstanding service, and he thinks things through thoroughly. It is excellent to work with him.

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Pierre de Wet - Art of Clean

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