One of the cool features of Keap / Infusionsoft web forms is being able to connect them in series so that you can capture more information that the standard first name and email address.
So typically on a website or squeeze pages such as with LeadPages the accepted wisdom is to only ask for first name and email in order to have the highest sign up rate. All very well, but with Keap / Infusionsoft we can ‘have our cake and eat it’.
You see, the best time to capture additional information on a prospect is the moment they sign up. So with Keap / Infusionsoft right out of the box we can make a second form, hosted by Keap / Infusionsoft our Thank You page. Once you get your head around the logic of the set up it is quite simple.
By arranging the two forms in series it means that – at worst all you capture is the first name and email address before they enter the automated marketing that you have planned. At best (and I reckon 95% of the time) the prospect gives you the key additional profiling information that you ask for – all before they proceed into your planned automated marketing. If you were to go back later on to ask for this information you would get a very low response rate, but because prospects are ‘hot’ when the sign up you tend to get a high response rate.
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Until now there has been one fly in the ointment with this arrangement. That being – that the second form had to be the Keap / Infusionsoft hosted version which looks nothing like your site and on a different domain – unless you employed a techie to sort it out.
But now there is a solution if your site is on WordPress. This plug in enables you to embed the form on a Thank You page hosted on your WordPress page and it will autopopulate via the thank you page link. Even better, you can have the email field (which is required on the second form to avoid duplicate contact records) as a hidden field so preventing prospects from seeing and possibly changing the email address.
This has been a really useful find for me.
Here is the link to the plug in Auto-Fill Keap / Infusionsoft Forms
