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Direct Mail Campaign – mistakes make learning opportunities

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This is a true story. Some years ago a client engaged a consultant to help with a small postal mailing to the purchasing departments of blue chip corporations. The consultant sourced the list (which was provided on MSExcel) and drafted the letter. Thereafter the client was keen to take control of the project, ie., to run the mail-merge and the fulfillment (basically printing, envelope-stuffing and...
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Hotjar – look “over the shoulder” as visitors view your website

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Hotjar is a great little tool that gives you a real feel as to how website visitors are using your website - and what they experience while on your site. So it records the visitor's screen and shows mouse movements, clicks etc. So giving you a real feel for what the visitor experienced - were there broken images or links for example It can also create heatmaps of web pages to show you the ar...
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Have you got a LinkedIn marketing automation strategy to generate sales enquiries?

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Have you got a Linkedin marketing automation strategy that will generate sales enquiries? (or do you struggle to employ workers? - that's a whole other topic. Click here). Most people never tap into the full sales potential of LinkedIn because it is hard and time-consuming work. Writing, reading, commenting and liking posts, writing articles, sending invite requests (that often get ignored). I...
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Do you know how to calculate how much you should spend on marketing?

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How much should I spend on marketing? This is one of the most common questions I get asked as an Entrepreneurs Circle Coach. And the answer is relatively straightforward to calculate - just follow the steps and calculations in the Marketing Spend Calculator below: Download the Marketing Spend Calculator as a printable PDF
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The Donkey and the Tiger

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The donkey told the tiger, "The grass is blue." The tiger replied, "No, the grass is green ." The discussion became heated, and the two decided to submit the issue to arbitration, so they approached the lion. As they approached the lion on his throne, the donkey started screaming: ′′Your Highness, isn't it true that the grass is blue?" The lion replied: "If you believe it is true, the ...
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NEW and Free – the LinkedIn Dream 100 Strategy

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A free strategy on how to create and market to your Dream 100 list of prospective clients using LinkedIn, LinkedHelper 2 automation and Keap marketing automation. Check out this podcast episode where I was talking about my LinkedIn Dream 100 Strategy with Paul Greig-Smith. TRANSCRIPT Okay, welcome to this recording of the growt...
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Creating a video and need free music or sound effects – try the free YouTube library

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Transcript Hi, just a quick tip I've just learned regarding video production so sometimes in your videos, you might want to add sound effects or music to a video and how do you do that without having to go in and pay for music and all that, you know, so YouTube gives us a brilliant tool to use actually a useful asset. So if you go to YouTube and then you go to your you need to set...
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The Quickest Way to DOUBLE YOUR BUSINESSS (Without Spending A Penny!)

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Can you tell me -without guessing and without doing a lot of digging around - how many referrals per active client or customer you averaged during the last 12 months? It’s a key statistic, yet most business owners have no grip on it at all. The quickest way to double your business is simply to get every existing customer to bring you another one. Not only will you double your business but… ...
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The Top 24 Marketing Copywriting Angles for Marketers

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When creating marketing and advertisement copy there are 24 marketing copywriting angles you can take... 1 New The most popular messaging. People are attracted to the new and shiny, so definitely test this out if it is something new but don't lie about it 2 Save Money Who doesn't love to get a deal and save money? 3 Save Time We each only have so many hours in a day. Everyone loves a s...
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How to animate LinkedIn Profile Photos

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Have you noticed on LinkedIn how some contacts are now able to animate their LinkedIn profile image? It is a really eyecatching feature. But how do you set this up on your profile - as it is not very clear how to do this? To set up, what LinkedIn call a Cover Story you will need the LinkedIn mobile app on your phone, you cannot do it from your computer. To add a cover story: ...
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What the Thryv Takeover of Keap Means for Small Business Owners

The recent acquisition of Keap by Thryv marks a significant shift in the CRM and small business software landscape. For many Keap users, this merger brings up key questions about platform integration, product evolution, and the potential for new tools. In this post, I’ll walk through what this change means and what small business owners should expect. Why the Merger? Thryv, known for its comprehensive business management solutions, has strategically acquired Keap to expand its reach among small businesses looking for robust yet accessible CRM systems. Keap’s user-friendly automation features, coupled with Thryv’s broader suite, means enhanced capabilities for current and future clients. What Changes to Expect For current Keap users, you can expect gradual changes, likely with added features and expanded integrations. Thryv’s emphasis on streamlining business operations suggests more tools to simplify client interactions, appointments, and marketing processes. Is This Good News for Keap Users? Absolutely. Thryv’s resources and support structures will likely bring increased development and security to the platform. While there may be a transition period, the overall integration should enhance Keap’s tools and provide access to new solutions without losing the functionality and simplicity Keap users rely on. Looking Forward Change can be daunting, but this merger could offer significant advantages for small business owners looking for reliable CRM solutions. Thryv’s larger framework could make automation and client engagement even easier to manage, with new possibilities for growth and scalability. For any small business looking to stay on top of client management, this merger might just be the beginning of an era where user needs are met more effectively than ever before. Stay tuned as I continue to follow these developments, keeping you informed about how they impact your CRM strategy.
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Free Google Review Card with NFC and QR code – ReviewBoost-Pro

Do you want to capture more Google Reviews from your customers? Do you interact with your customers face to face? Say in a restaurant, shop, dental practice etc etc? If yes, then a Google Review card makes it super easy to ask for and capture Google reviews from your happy customers. It all starts with a ReviewBoost-Pro NFC / QR code enabled card. Simply tap the card on the customers phone – or scan the QR code and your Google My Business review page pops up immediately. So making it really easy to ask happy customers there and then for a Google Review. Want to give it a try? Get a free card – just pay £2 towards postage and packing. (one card per customer/company)
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Julian launches a new tool to get Google Reviews – ReviewBoost-Pro

Julian has just launched a new tool to make it easy for businesses to ask for and capture Google reviews. It is called ReviewBoost-Pro. It all starts with a NFC / QR code enabled card. Simply tap the card on the customers phone – or scan the QR code and your Google My Business review page pops up immediately. So making it really easy to ask happy customers there and then for a Google Review. For more information please visit ReviewBoost-Pro.com
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How to Migrate from Wix to HighLevel: A Step-by-Step Guide

Are you ready to take your business to the next level by transitioning from Wix to HighLevel? This migration guide will help you make the switch smoothly, enabling you to enjoy HighLevel’s advanced marketing automation and CRM capabilities. Step 1: Prepare for the Migration Before diving into the process, take stock of your existing Wix site. Audit your website content, assets, and integrations. Identify which features need to be transferred and ensure you have backups of key data like forms, blog posts, and customer information. Step 2: Set Up HighLevel Start by creating your HighLevel account. Set up your subdomain, customize your funnels, and configure your pipelines. HighLevel’s intuitive interface makes it easy to replicate or improve upon your existing site structure. Step 3: Transfer Content and Assets Manually transfer your website’s critical content, such as service pages, contact forms, and images, into HighLevel’s drag-and-drop page builder. For blogs, use HighLevel’s blog feature to host your posts, optimizing them for performance and SEO. Step 4: Rebuild Forms and Automations HighLevel’s automation tools are more robust than Wix’s, so this is your chance to upgrade. Recreate your forms and workflows in HighLevel’s system, ensuring a seamless experience for your leads and customers. Step 5: Test Before Going Live Thoroughly review your migrated site. Test your forms, automations, and integrations to make sure everything functions as expected. HighLevel’s all-in-one platform means you can consolidate and streamline multiple tools, giving you a competitive edge. Step 6: Launch Your New HighLevel Site Once satisfied, point your domain to HighLevel and go live! Your business will now benefit from enhanced functionality and a platform built for growth. By following this guide, you can ensure a seamless migration from Wix to HighLevel while unlocking the full potential of this powerful platform. For the full detailed migration guide, please visit this link: Wix to HighLevel Migration Guide If you need any further pointers I would be happy to get on a quick discovery call. If you have yet to set up a HighLevel account then I suggest you reach out to MarketerM8. They are a HighLevel agency that can support you during the set up phase. Check out MarketerM8 here.
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Why expensive “Guru” Cookie-Cutter Strategies and Templates Don’t Work for Your Business

You’ve seen them: the gurus in your industry flashing their fancy cars, designer watches, and million-dollar homes. They’ve got the “winning system” and are more than happy to sell you the so-called “secrets” behind their success. But here’s the harsh reality: these cookie-cutter solutions rarely, if ever, work. Take it from my client, John (name changed, but the story is 100% real). John came to me after years of frustration. He was exhausted. He’d followed every step the gurus laid out—buying courses, bought that latest software tools, buying Keap campaign templates, copying HighLevel snapshots. You name it, John had tried it. Every guru promised the same thing: “Just follow this blueprint, and you’ll be making six figures in no time.” (As an aside – as soon as a potential JV partner, affiliate etc says “we will make a fortune together then run a mile – they will never deliver) So John did. He followed every script, every formula. No shortcuts. And guess what happened? Nothing. Each time, it flopped. Over and over again. John wasn’t just disappointed—he was on the verge of giving up. His business wasn’t just stagnant; it was going backward. He was wasting time and burning through money, trying to force-fit his business into someone else’s mould. Here’s the thing: These “winning systems” may have worked for the gurus, but they’re not built for your business, your audience, or your goals. (Often the winning system is the system that sold you on buying the winning system – and that is now what you sell.) Every business is different, and what works for one person often fails for another. Yet, that’s exactly what John had been doing—forcing his unique business into a generic template. And it was costing him more than just money—it was draining his energy, his time, and his sanity. When John came to me, we took a step back. We stopped trying to squeeze his business into a one-size-fits-all solution. Instead, we created a personalized plan, tailored to his strengths, his audience, and his vision. Within just a few months, John saw results that completely turned things around. He went from feeling like he was drowning to generating more income in a week than he had in months. That’s what happens when you ditch the cookie-cutter formulas. I’ve spent the last 20 years learning and studying the stratergies and tactics the “gurus” preach—and yes, there’s value in understanding them. But the difference is, I don’t just copy and paste. I apply the right mix of strategies that work for your specific business. If you’re tired of following cookie-cutter formulas that don’t work, I’m here to help. I don’t believe in one-size-fits-all solutions—I believe in your solution. Let’s sit down, look at where you are, and create a plan that actually works for you. If you’re ready to stop wasting time on ineffective tactics, I’d love to chat. Let’s schedule a Discovery call and find the right path forward for your business. You can book a Discover Call here.
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Industrial Espionage on the cheap – a nice little growth hack

I was just reading my recent copy of The Circular (Issue 168, page 27) from the Entrepreneur’s Circle and had to chuckle at this smart little growth hack. Nick Jenkins who founded Moonpig.com was telling EC members how he had grown his business from £2.5M to £45M. He was looking to scale and had discounted TV advertising as too expensive. But he noticed one of his competitors was using TV. So in a nutshell by placing a regular order for a greetings card from the competitor and recording the order number he was able to get a good estimate on the number of sales they were doing. (Because most companies accounting systems use a sequential ordering number.) And from this and making informed assumptions he was able to work back that the average cost per customer was £10, which was the magic number. And so this gave him to confidence to throw £50,000 into a TV advert. And the rest as they say is history. This is just one example how over the past 5 years the EC has made me a smarter entrepreneur and positively impacted on my business growth – try for yourself and take a look at The Entrepreneurs Circle, they even do a free trial.
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Author:

Direct Mail Campaign – mistakes make learning opportunities

Hotjar – look “over the shoulder” as visitors view your website

Have you got a LinkedIn marketing automation strategy to generate sales enquiries?

Do you know how to calculate how much you should spend on marketing?

The Donkey and the Tiger

NEW and Free – the LinkedIn Dream 100 Strategy

Creating a video and need free music or sound effects – try the free YouTube library

The Quickest Way to DOUBLE YOUR BUSINESSS (Without Spending A Penny!)

The Top 24 Marketing Copywriting Angles for Marketers

How to animate LinkedIn Profile Photos

Selling to Serve – James Asford – GoProposal

Have you read ‘They Ask You Answer’ by Marcus Sheridan ⭐⭐⭐⭐⭐

Outrageous Multi-Step Marketing Campaigns That Are Outrageously Successful by Bill Glazer

Making Websites Win by Karl Banks & Ben Jesson – founders of Conversion Rate Experts ⭐⭐⭐⭐⭐

Have you read “The Ultimate Sales Machine” by Chet Holmes ⭐⭐⭐⭐⭐

Book Review – Duct Tape Marketing by John Jantsch ⭐⭐⭐⭐⭐

Clockwork: Design Your Business to Run Itself by Mike Michalowicz ⭐⭐⭐⭐⭐

Jordan Belforts Straight Line Selling methodology applied to Keap / Infusionsoft marketing

Top 10 Marketing Business Books for Entrepreneurs ⭐⭐⭐⭐⭐

‘Work the System’ by Sam Carpenter

Learn why entrepreneurs want me to work with them?

Within a year I enabled Celia to more than double the size of her wedding venue business, take on staff and have free time for holidays!