When you look at the percentage of runners that start the London Marathon and then don't finish you will see it is less than 2%. In other words, 98+% finish the London Marathon. And this relates beautifully to business.
So in this instance, we take "winning" in business as reaching a £1M turnover business. Only 4% of businesses reach £1M turnover. So imagine only 4% of people finished the L...
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