Retargetting – smart and not so smart

 

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To quote Tom Fishburn at marketoonist.com

“Ad retargetting is on the rise — those ads that stalk you across the internet after you’ve even briefly visited a company’s site. Google is even testing cross-platform ad retargetting, so a site that you visit from your desktop can lead to ads served on your mobile devices.

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The potential of retargetting is huge for marketers — highly relevant advertising. The ads promise to reach audiences that have already shown interest in a brand by performing some action on their website.

But retargetting is still a blunt instrument.

Pierre de Wet – Carpet & Upholstery Cleaning

I would advise you to talk to Julian. You will surely not regret it.…

Pierre de Wet - Art of Clean

 

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