“One of the biggest shifts is data-driven marketing. Increasingly, today’s marketers have to be data-savvy. This means performance tracking, analytics, and using data to create better marketing that the right consumers actually want to see. This can also mean programmatic marketing, where more and more aspects of campaigns are automated by data.
A lot of creatives will recoil at that type of formulaic approach. Analyzing creative can be like the famous E.B. White quote: “Analyzing humor is like dissecting a frog. Few people are interested and the frog dies of it.”
Did you find this content useful?
Sign up for my free Marketing Hints, Tips and Hacks email newsletter every Tuesday at 11am.
The future is figuring how to leverage the best of art and science in marketing.”
Geoff Molyneux – Exhibition Sales
Keap / Infusionsoft has been a game-changer for me and the business.…
I have been asking Jordan my Director for a system that would enable me to efficiently manage and follow up with my sales leads. I knew sales were slipping between the cracks.
Julian came in and introduced me to Keap / Infusionsoft and showed me how to manage my sales leads with the CRM functionality and it is fantastic. It's already paying dividends even after just a month and simple to use. Now leads bubble to the surface on my dashboard at the right time and remind me to follow up - and guess what, when I follow up I make sales.
Keap / Infusionsoft has been a game-changer for me and the business. It brings structure and organisation into my crazy busy world. I have no hesitation and would highly recommend Julian as an Keap / Infusionsoft CRM expert.
