I started my marketing career in direct mail and mail order marketing. This was before even having an email address was common.
However in this social media age a piece of direct mail can be a powerful marketing tool – when it arrives with someone it is something tangible that “sticks around” and is a powerful communicator of your message. Unlike an email or status update that quickly gets buried and forgotten. As everyone else concentrates on email and social media marketing, when your direct mail drops through the letterbox it gets full attention.
(As an aside in my freelance business when I use direct mail it can be months before I get a response – why? Because the recipient likes my message and keeps the paper letter stored for future reference – and then contacts me when the time is right and they require my services)
Unlike standard email platforms such as Aweber, Constant Contact etc etc direct mail can easily be incorporated into part of your Keap / Infusionsoft marketing campaign. The same applies to telesales campaigns, they too can be co-ordinated from within Keap / Infusionsoft. I have yet to find another system that gives marketers such a powerful online / offline marketing tool.
Check out this video by Keap / Infusionsoft.
http://helpcenter.infusionsoft.com/tutorials/directmarketing
Julian
