Disclaimer: This article is not affiliated with or endorsed by Steven Bartlett. It is a commentary piece that draws inspiration from publicly shared insights and interviews. All views are speculative and intended to explore how Steven’s business philosophies align with tools like HighLevel CRM.
Steven Bartlett, entrepreneur, investor, and host of The Diary of a CEO, is known for his sharp insights into business, marketing, and the future of entrepreneurship. Though he’s not officially connected to HighLevel software, his views on building scalable, customer-centric businesses align remarkably well with what HighLevel empowers entrepreneurs and marketers to achieve.
So, if Steven Bartlett were to adopt a CRM platform to scale a modern marketing agency or digital-first business—what would he think of HighLevel?
Obsession with Efficiency and Scale
Steven often talks about how the smartest entrepreneurs don’t just work harder—they build better systems. Whether it’s his take on delegation or investing in software that multiplies output, he’s all about reducing friction in business processes.
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HighLevel CRM does exactly that. It’s not just a customer relationship manager—it’s an all-in-one platform that brings together email marketing, social media, communities, ad management (Facebook & Google), SMS, WhatsApp, sales funnels, landing pages, online courses, reputation management, automations, and more.
If your team is juggling five or six different tools, Steven would probably ask: “Why haven’t you simplified yet?”
The Shopify Example—and Why Integration Matters
Steven has openly promoted Shopify as a platform that helped launch The Diary of a CEO Conversation Cards with impressive speed. In just a few minutes, they were able to set up an online store and start taking orders—a great example of what modern, agile businesses can do with the right tools.
But setting up the shop is only half the equation. What happens after someone buys?
That’s where HighLevel shines. Its integration with Shopify means that business owners can build an end-to-end sales and marketing system: automate follow-ups, collect reviews, run loyalty programs, and nurture customers into long-term fans—all from one platform.
And communication? It doesn’t stop at email. HighLevel gives you native tools to follow up via SMS and WhatsApp, so you can connect with your customers where they actually are, in real time. It’s everything Steven advocates for—speed, relevance, and meaningful interaction.
Data-Driven Decision Making
Bartlett frequently highlights the importance of data and feedback loops—knowing your numbers and iterating quickly based on what the data tells you.
HighLevel supports this mindset with real-time analytics, tracking across campaigns, and reporting dashboards that show what’s converting and what’s not. You don’t have to guess—you can know.
Building Personalised Customer Experiences at Scale
Steven has spoken about the importance of human connection in marketing—how brands that feel personal, responsive, and human win. But to do that at scale, you need automation that doesn’t feel robotic.
That’s where HighLevel excels. It enables agencies and service providers to deliver timely, relevant messaging via smart automations—without losing the personal touch. Think of it as the digital infrastructure that helps you build real relationships, even with thousands of leads.
Entrepreneurial Agility—and Content Creation
One of Steven’s most consistent messages is that founders and marketers should stay agile—ready to pivot, test, and try new ideas. HighLevel, with its white-labelling capabilities and built-in tools for launching courses, memberships, and even SaaS offerings, gives you the tools to quickly spin up new revenue streams or adapt to changing market needs.
And let’s not forget content. Steven has built his entire brand through consistent, high-impact content on platforms like Instagram, LinkedIn, and YouTube. HighLevel’s built-in social media scheduler helps entrepreneurs do the same—batch and schedule posts across multiple platforms from one place, so showing up online becomes a system, not a stress.
Even better? AI-powered content tools built right into HighLevel allow team members to brainstorm, draft, and refine posts without needing a separate copywriter. From creating captions and email subject lines to generating blog ideas and social post variations, HighLevel’s built-in AI acts like your in-house creative assistant—supercharging productivity without compromising creativity.
Final Thoughts
Steven Bartlett may not officially endorse HighLevel—but if you’ve been inspired by his take on modern business building, it’s worth taking a closer look. HighLevel CRM gives solo operators and agency teams the firepower to scale without breaking the bank—or burning out.
Inspired to streamline your marketing systems like a modern-day CEO? Book a discovery call with Julian to explore how HighLevel could transform your business.
Disclaimer: This article is not affiliated with or endorsed by Steven Bartlett or GoHighLevel. The views expressed are solely those of the author and are based on publicly available information and personal interpretation. All product mentions and comparisons are made for illustrative and educational purposes only.
