HighLevel announces updates to match industry norms involving the messaging policies related to Canadian 10-digit long code (10DLC) numbers. These modifications affect texts dispatched from Canadian digits to recipients within Canada and the United States.
Updates:
Messaging from Canada to the USA:
As of now, HighLevel stipulates that all messages sent from Canadian 10DLC digits to U.S. recipients must spring from Application-to-Person (A2P) registered numbers. This prerequisite is applicable to both existing and new Canadian numbers.
Messaging Inside Canada:
Upon purchasing new Canadian 10DLC numbers after the stated effective date, HighLevel deems it mandatory for A2P registration to dispatch messages to Canadian recipients.
As for the existing Canadian 10DLC numbers used for messaging in Canada, A2P registration remains voluntary unless stated otherwise.
Points to Note:
The updates introduced by HighLevel apply solely to 10DLC numbers. Toll-Free (TF) numbers remain unaffected and persist under the operating guidelines.
Understanding A2P 10DLC Registration:
A2P 10DLC, as implemented by HighLevel, enables businesses to dispatch Application-to-Person type messaging through standard 10-digit long code phone numbers. The registration of digits under this framework promotes compliance with carrier regulations and betters message deliverability. For a thorough overview of A2P 10DLC and answers to frequently asked questions, please check the support article.
Action Steps:
For Existing Canadian 10DLC Numbers Messaging to the USA: HighLevel encourages initiating the A2P registration process quickly for numbers still unregistered to meet the new norms.
For New Canadian 10DLC Numbers: HighLevel suggests completing A2P registration before starting messaging to recipients in either the USA or Canada.
Click here for the full HighLevel update article
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