11/12/24 – Unveiling HighLevel’s Newest Features: Cloning Ad Campaigns and Multi-Advertiser Ads

New Features

HighLevel has introduced two new functionalities:

  1. Obtain a duplicate of an existing ad manager campaign.
  2. The “Multi-Advertiser Ads” feature, an advertising format introduced to Meta that permits multiple advertisers to showcase their goods or services within a shared ad space.

Functionality Overview

The new features operate as outlined here:

  1. By selecting the ellipses of the desired campaign to duplicate and then opting for ‘Clone’, an exact copy is made. This paired campaign is listed at the top of the list, denoted by a “(clone)” suffix.
  2. Within the Ad Content area, under the Ad text & Media section, there’s a ‘**Multi-advertiser ads**’ checkbox. The default setting is activated and can be deactivated by the publisher if desired. When a shopper engages with an ad, a multi-advertiser carousel potentially appears below, presenting products from additional businesses.

Necessity of New Features

The benefits these new features bring about includes:

  1. Efficiently saving time, maintaining uniformity, and effectively expanding or optimizing campaigns through campaign duplication.
  2. Scaling successful campaigns by creating duplicates. This allows for reaching a broader audience without starting from zero.
  3. Duplicating campaigns to target various audience segments and compare performance.
  4. Duplicating and altering campaigns to fit new placements, regions, or countries.
  5. Involvement in ‘Multi-advertiser ads’ results in increased reach, cost efficiency and cross promotion among other benefits.

Important Note

Please consider that Multi-advertiser ads may not be suitable for every type of campaign. This is especially true where there is a need for distinct brand separation or unique business messaging.

Supporting Documentation

For further assistance, visit the HighLevel [help document on how to clone a campaign](https://help.gohighlevel.com/support/solutions/articles/155000004388-ad-manager-clone-a-campaign).

Click here for the full HighLevel update article

What to learn more or need help with HighLevel for your marketing? Book a Discovery Call with Julian.

Shane Cradock – Business Consultant

I wish I'd found Julian years ago - I was lost in the wilderness…

Shane Cradock - Cradock Consulting Ltd

 

Top