05/12/24 – Expanding SaaS Offerings: HighLevel Introduces Ad Manager as an Add-On Product

## HighLevel Introduces Ad Manager as an Add-On Product with SaaS Plans

HighLevel now offers an option to resell Ad Manager within the SaaS Configurator itself. This addition, alongside other resellable products in the SaaS offering, substantially enhances the overall value proposition.

## The Importance of this Addition

Similar to other resellable products, agencies previously needed to offer Ad Manager as part of their SaaS plans from the reselling page. However, shortcomings became apparent from this experience:

– The option was challenging to find, contributing to lower adoption rates.
– The option was only feasible for bundling the products with SaaS plans in the ‘Default’ category, with all other categories unsupported.

Recognizing these limitations, HighLevel has decided to include Ad Manager as an add-on product under the SaaS plans within the SaaS configurator in hopes of improving adoption rates.

The increase in customer inquiries about the inclusion of Ad Manager as part of their SaaS offering is another vital reason for this addition.

## How Does It Work?

Agencies can configure their Add-Ons under the pricing plan, which includes the option to incorporate Ad Manager as an additional offering to their SaaS plan subscribers.

When a sale occurs for the SaaS plan, the reselling service receives an event that communicates the details of the SaaS sub-account, along with the configurations. Hereafter, the reselling service creates the necessary subscriptions for the products configured within the SaaS bundle.

## Notes

Any changes to the bundle configurations will only apply to future sub-accounts created with the respective SaaS plans – existing sub-accounts will not be affected.

In the agency billing section, locations subscribed to Ad Manager via a SaaS plan will display as ‘SaaS Bundle’ instead of displaying the plan name.

Click here for the full HighLevel update article

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