Psychology 101:
When you are talking to someone, and you begin with “Good news…” you pre-frame their brain to feel good and positive about what you say next.
It’s the oldest copywriting technique in the book.
Of course, when it comes to writing copy – whether to prospects or existing customers you can literally begin your text with the words “Good news…”
| Did you find this content useful? |
|---|
| Sign up for my free Marketing Hints, Tips and Hacks email newsletter every Tuesday at 11am. => Sign up here <= |
And here’s the biggie… you can do that even when you are sharing bad news!
It’s all about how you pre-frame your reader/viewer.
For example, I recenty fancied a fish and chip supper and popped to the local chippy.
As I walked up to the counter, there was no one else there, and I ordered my fish and chips.
“I’m sorry,” the fish fryer said.
“The chips have only just gone in the fryer, and they won’t be ready for another five minutes, so you’ll have to wait.”
Just read those words again. Look at how he ‘pre- framed’ me. He was ‘sorry’.
Contrast this very mediocre, apologetic experience with what he could have said…
“Good news! I’ve just put some new chips in the fryer, they’ll be super fresh and piping hot and you’ll be the first customer to get them.
I’ll have them out for you in just a couple of minutes.”
Exactly the same situation. But a completely different way of presenting it to your customers because of how it was pre-framed.
Even if you don’t use the words “good news,” you can write your message as if it was proceeded with the words “good news.”
Being seen or perceived as the Good News messenger isn’t a bad place to be.
People like people that make them feel good. People are drawn to positive people. Spreading more good news (even when it might not be!) could be a super-smart thing to do..
Photo by Seb Reivers on Unsplash
Get a free copy of my book - The Entrepreneurs Marketing System
The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.
It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently - just like clockwork.
You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.
>> GET YOUR FREE COPY <<
