Dynamic Content for Keap / Infusionsoft emails is finally here

Dynamic content within Keap / Infusionsoft emails is finally here. Check out the Keap / Infusionsoft by Keap Jan 2020 Update.

So what does this mean?

In the past, if we wanted to have variable text within our Keap / Infusionsoft emails then it meant building out some very complex campaigns in order to vary test within emails. Now we can control the variable text within the actual email (liken it to having a decision diamond within the email content). So we can control text and images on a huge variety of parameters. The simplest to understand is to use Tags. If someone has Tag A then they see text (or image) version A. If they have Tag B then they see text (or image) version B.   And if they have neither Tag A or B then they see text (or image) version C.

We can also vary the text and images based on custom fields too, which is a super powerful feature. As ever with Keap / Infusionsoft there are a huge number of ways to use Dynamic Content too, so it is extremely powerful. But once again harnessing that power takes time to understand and get your head around.

Here is a blog post by Greg Jenkins who is an early adopter of Dynamic Content.

If you have any further questions then I would be delighted to assist.