Within Keap / Infusionsoft you can store data on contacts using Custom Fields, Tags or Notes.
This can cause confusion with new Keap / Infusionsoft users – which method do you use for a particular piece of information you want to collect and store on your contacts.
I came across this very informative tip from Novak Solutions on this very issue. Here is the link.
Tuesday’s Tip: Keap / Infusionsoft custom fields vs. tags vs. notes
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Cheers
Julian