The world of marketing technology is evolving rapidly, and as a Keap Partner, you’ve likely experienced both the highs and the limitations of the platform. While Keap has been a solid choice for small business CRM and automation for over 20 years, the recent acquisition by Thryv raises questions about its future direction. Meanwhile, HighLevel has emerged as a game-changing platform for agencies, offering unparalleled flexibility, scalability, and profitability.
If you’re considering your next move, here’s why transitioning to become a HighLevel agency owner could be the smartest decision for your business.
1. HighLevel Is Built for Agencies, Not Just Small Businesses
Keap excels at serving small businesses, but its functionality is often limited when it comes to the needs of marketing agencies. HighLevel, on the other hand, was specifically designed to empower agencies.
With HighLevel, you’re not just another user—you become the platform. HighLevel allows you to white-label its software, positioning you as the owner of a cutting-edge marketing platform. This is a significant step up from merely reselling or consulting on Keap licenses.
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As a HighLevel agency owner, you own the client relationship, the branding, and the revenue streams.
2. White-Labelling: Build Your Brand, Not Someone Else’s
One of HighLevel’s standout features is its white-label capability. Instead of selling a product with someone else’s branding, you can present HighLevel as your proprietary solution. This strengthens your brand identity and loyalty while keeping competitors at bay.
Keap Partners often face limitations in how much they can customize the client experience. HighLevel, however, allows you to:
- Use your logo and branding throughout the platform.
- Create custom domains for your clients’ accounts.
- Build a unique ecosystem that’s entirely your own.
This transforms your agency into a SaaS (Software as a Service) business, giving you a scalable, recurring revenue model.
3. All-in-One Functionality: Simplify Your Tech Stack
Keap’s focus is primarily on CRM and email automation. While useful, many agencies find themselves supplementing Keap with additional tools for landing pages, text marketing, call tracking, and more. This patchwork approach can become cumbersome and costly.
HighLevel consolidates everything into one seamless platform, offering:
- CRM and pipeline management
- Email and SMS marketing
- Calendar scheduling
- Website and funnel building
- Call tracking
- Reputation management
- And much more…
By simplifying your tech stack, you reduce costs, streamline operations, and deliver a superior experience to your clients.
4. Better Pricing and Profit Margins
Keap Partners earn a commission on licenses sold, but HighLevel’s pricing structure is a game-changer. With HighLevel’s agency model, you pay a flat fee for the platform and can resell it to clients at any price you choose. This allows you to:
- Set recurring subscription prices that reflect the value you provide.
- Retain 100% of the revenue from your subscriptions.
- Scale your business without the limitations of commission-based earnings.
This is a significant shift from being a reseller to owning a scalable and profitable SaaS business.
5. Future-Proof Your Business
The recent acquisition of Keap by Thryv introduces uncertainty. Will Thryv prioritize Keap’s core features, or will the platform be repurposed to align with Thryv’s broader goals? These unanswered questions could impact the direction of your partnership.
HighLevel, by contrast, is agency-first and shows no signs of slowing down. With a clear commitment to empowering agencies, it provides the stability and innovation you need to future-proof your business.
6. Comprehensive Training and Support
Transitioning to HighLevel isn’t just about the technology—it’s about mastering the tools and strategies to grow your agency. HighLevel provides extensive training, community support, and resources to help you succeed. Whether you’re onboarding clients, building workflows, or setting up your white-label platform, there’s always support available.
7. A Seamless Migration Path
Worried about moving your clients over? HighLevel makes migration straightforward with tools and integrations that ensure a smooth transition. You can replicate many of Keap’s features and enhance them with HighLevel’s broader capabilities, ensuring continuity for your clients while adding even more value.
The Bottom Line: Why Now Is the Time to Transition
As a Keap Partner, you already have the expertise and client base to succeed in the marketing automation space. By transitioning to HighLevel, you’re not abandoning your foundation—you’re upgrading it.
With HighLevel, you can build a more scalable, profitable, and future-ready business while delivering greater value to your clients. The platform empowers you to stop being a reseller and start being a SaaS owner, taking control of your brand, your revenue, and your future.
Ready to Make the Move?
The shift from being a Keap Partner to a HighLevel agency owner could redefine your business and your revenue potential. If you’re ready to explore how HighLevel can transform your agency, book a Discovery Call with Julian today. He can help guide you through the platform, its features, and how to make a seamless transition.
And check out Julians HighLevel agency – MarketerM8
Take the next step toward owning your future. The opportunity is waiting.
