23/10/24 – Unlocking Deeper Social Media Analytics with HighLevel’s Latest Update

HighLevel is thrilled to bring the latest enhancement to its platform – a deeper analysis of social media metrics for Facebook and Instagram. Encouraging users to understand social media performance better has been made possible with this feature.

Here is an insight into some amazing key functionalities:

1. **Holistic social media understanding**: HighLevel’s platform allows the tracking of various metrics like posts, likes, comments, followers, impressions and reach across Facebook and Instagram. The feature presents interactive visuals, indicative of post trends and performance throughout the week.

2. **Engagement details**: HighLevel provides a detailed view of engagement metrics including likes, comments, and shares per platform. This feature helps users discern which platforms generate higher engagement, thereby aiding in the formulation of a more informed content strategy.

3. **Visibility and reach**: HighLevel accurately tracks the visibility of the content on both Facebook and Instagram. The analysis includes the reach of posts, their dispersion and the platforms contributing to higher reach.

4. **Demographics of Gender and Age**: Highlevel offers comprehensive demographic data, highlighting the distribution of genders and the range of ages. The data displays audience breakdown by age group, critical for creating content to target specific age groups.

HighLevel ensures users are kept abreast of permissions and reauthentication requirements via real-time alerts for connected accounts. HighLevel aims for uninterrupted access to the latest insights. Upgraded permissions are needed to view statistics once the user reconnects the accounts.

Exciting new plans are in the pipeline. Support for other platforms like LinkedIn, TikTok, YouTube and Pinterest is under development. A broader range of social media channels would be accessible for managing and analyzing user presence.

Check out new features:

– Numbers of published post, likes, comments, shares and followers
– A line graph indicating weekly stats of published posts across socials, represented by total impressions, likes and comments
– Change in the percentage of published posts compared to previous data
– Detailed engagements with like, comments and shares
– Impressions indicating the number of times published posts have displayed on users’ screens
– Post reach revealing the number of people who engaged with user’s content
– Added top-performing table based on likes for published social posts
– Gender demographic depicting the distribution of male and female ratio. Demographic data is available only for users who provided data for calculation.

HighLevel is delighted to present this advanced platform to maximize the benefits of social planner analytics. Keep exploring these updates to enhance your user experience.

Click here for the full HighLevel update article

What to learn more or need help with HighLevel for your marketing? Book a Discovery Call with Julian.

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