HighLevel happily announces an update for users: The creation of Audiences is now possible not only during the campaign creation process but also directly from the dedicated Audiences section under Ad Manager settings. This enhancement allows users to conveniently establish new Custom or Lookalike audiences in advance and utilize them while creating campaigns.
## Whats New?
The update brings several features:
1. Audiences tab in the Ad Manager settings.
2. Instead of being limited to creating custom and lookalike audiences during campaign creation, users can now conveniently create these audiences beforehand using the Audiences tab.
3. Users now have the capacity to delete an audience from their existing list.
4. The ability to edit the name and description of an existing audience is now possible.
## How It Works:
Listings of all audiences created within the Ad Manager and those in the connected Meta Ad account will be synchronized and displayed in the Audiences tab. The process of creating a new lookalike or custom audience remains unchanged, and a help document for Lookalike and Custom audiences is available for quick revision. An ellipsis with the options to Edit and Delete is included alongside each audience, enabling the user to select the preferred option to edit the audience’s name and description or to delete it.
## Why it Matters:
This update enhances the user journey. The ability to create a new custom or lookalike audience before initiating a campaign streamlines the process and facilitates more efficient campaign publications.
## Important Notes:
1. The name and description of an audience are adjustable. However, to avoid discrepancies arising from multiple audience sources in Meta and limited Ad Manager options, editing each audience’s details is not permitted.
2. When a user attempts to delete an audience that is part of one or several active campaigns, a proper validation will show, informing the user that deletion is not possible because the audience belongs to an active campaign.
## Support Doc:
Please use support documents for further information and detailed guidance. Refer to images below:
Click here for the full HighLevel update article
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