Get ready for a significant expansion of HighLevel’s ad management capacity. HighLevel is thrilled to reveal that the Sales Objective tool has been added to the HL Ad Manager. This integration enhances the Lead Generation, Website Traffic and Engagement objectives that users are well familiar with. The Sales Objective tool allows organisations to efficiently foster significant conversions directly from their ads.
The Sales Objective gives advertisers the opportunity to fine-tune their Meta campaigns, focusing on high-value activities such as purchases, lead generation, and customer inquiries. Standout attributes of the tool include it’s ability to target potential customers most likely to convert leading to an increase in return on ad spend (ROAS).
HighLevel fully supports the following conversion locations with the Sales Objective:
1. Website Conversions – This allows tracking and optimisation of key actions such as sign-ups and purchases on the website via Meta Pixel.
2. Messaging Apps – With the Sales Objective tool, organisations can drive conversions and conversations via WhatsApp Messages, Instagram Direct, and Facebook Messenger. These platforms offer a direct line of communication with potential customers.
The campaign objective’s radio selection has also been transformed into a dropdown for users’ convenience.
Launching a campaign with the Sales Objective is simple:
1. Head to the Ad Manager through the Marketing section in the sub-account and initiate a new campaign.
2. Opt to create a Meta campaign.
3. Determine the Instagram Account and Facebook page: Choose the Facebook page, and pick a linked Instagram account if it’s necesary to have Instagram DMs as a messaging location for the end user.
4. Use ‘Sales’ as the objective for the ad campaign.
5. Choose between Messaging Apps or a Website as the conversion location.
6. Select the conversion pixel, the event (such as Purchase, Lead, or Add to Cart) and specify the Website URL or choose the Messaging App for the Website and Messaging Apps conversion location.
7. Set out the budget, targeting, and ad creatives.
8. Review published content and keep an eye on your campaign’s real-time performance in Ad Manager Statistics.
The new Sales Objective in Meta Ads Manager will streamline businesses’ ability to drive conversions. By concentrating solely on Websites and Messaging Apps as conversion locations, HighLevel assures businesses can wield two of the most powerful digital sales channels. This strategic approach simplifies setup whilst maximising conversion potential. Whether businesses seek to sell products online or generate leads through direct conversations, this method assures optimal ROI alongside uncomplicated and effective ad management.
For further assistance, refer to the Help Article – [How to create a Meta Sales objective campaign for Conversions](https://help.gohighlevel.com/support/solutions/articles/155000004797-how-to-create-a-meta-sales-objective-campaign-for-conversion).
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