New Features
HighLevel has introduced two new functionalities:
- Obtain a duplicate of an existing ad manager campaign.
- The “Multi-Advertiser Ads” feature, an advertising format introduced to Meta that permits multiple advertisers to showcase their goods or services within a shared ad space.
Functionality Overview
The new features operate as outlined here:
- By selecting the ellipses of the desired campaign to duplicate and then opting for ‘Clone’, an exact copy is made. This paired campaign is listed at the top of the list, denoted by a “(clone)” suffix.
- Within the Ad Content area, under the Ad text & Media section, there’s a ‘**Multi-advertiser ads**’ checkbox. The default setting is activated and can be deactivated by the publisher if desired. When a shopper engages with an ad, a multi-advertiser carousel potentially appears below, presenting products from additional businesses.
Necessity of New Features
The benefits these new features bring about includes:
- Efficiently saving time, maintaining uniformity, and effectively expanding or optimizing campaigns through campaign duplication.
- Scaling successful campaigns by creating duplicates. This allows for reaching a broader audience without starting from zero.
- Duplicating campaigns to target various audience segments and compare performance.
- Duplicating and altering campaigns to fit new placements, regions, or countries.
- Involvement in ‘Multi-advertiser ads’ results in increased reach, cost efficiency and cross promotion among other benefits.
Important Note
Please consider that Multi-advertiser ads may not be suitable for every type of campaign. This is especially true where there is a need for distinct brand separation or unique business messaging.
Supporting Documentation
For further assistance, visit the HighLevel [help document on how to clone a campaign](https://help.gohighlevel.com/support/solutions/articles/155000004388-ad-manager-clone-a-campaign).
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