Typically when a small / medium size retail businesses go online. They set up a web shop, they add in an email system to collect email addresses and send regular emails to prospects and customers. The business acquires separate systems that “do not talk to each other”.
The business starts making sales (brilliant!!!) and soon realises that the system built on separate systems does not enable the business to easily conduct online marketing.
This is the problem.
We all see the likes of Amazon and other large retailers who have sophisticated online systems to follow up leads and customers and so generate sales. But then these companies have huge budgets and a team of techies to build and maintain such CRM / marketing automation systems.
Keap / Infusionsoft could be the answer for small to medium size businesses operating on a budget.
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All the elements to manage and automate online marketing are available from one dashboard.
Email marketing – not just monthly newsletters, but smart campaigns driven by what the prospect or customer does.
Integrated campaigns – using email, direct mail, telesales and SMS.
Ecommerce, Shopping cart and one page order forms, no problem.
Data management and manipulation
Affiliate marketing module – have other sites promote your product an only pay commission on sales
Fulfilment management– physical and digital products.
Customer service – provides tools to facilitate customer service.
Membership / subscription programs. Generate recurring income from your expertise.
Depending on your particular business, then Keap / Infusionsoft could be the answer. If you have any specific questions on how Keap / Infusionsoft could be suitable for your business then drop me a line.
Cheers
Julian
