About Julian Mills – Infusionsoft Marketing Expert
I have over 18 years experience in both off-line and on-line direct response marketing and in that time my marketing campaigns and initiatives have sold over £50,000,000 of products and services for clients.
Since 2009, as the Internet really took hold as the dominant medium I have concentrated on on-line direct response marketing. It was a natural transition for me to on-line marketing as all my traditional experience as a direct response marketer is still highly relevant – the psychology of direct sales is still the same, only the technology has changed. After all, what we now call an ‘e-commerce business’ today used to be called a ‘mail order business’ prior to the internet. Hence my years working in the mail order business figuring out how to build sales is an education that money cannot buy and sets me way ahead of most.
When I first started marketing and selling on-line it was clear that there had to be a way to automate the on-line marketing process. It held me back using disparate systems like Aweber or Constant Contact for emails and PayPal for orders where the resulting data could not be fully leveraged to drive sales. It is pointless having stand alone systems where email systems and order systems do not ‘talk’ to the customer data base or affiliate programme effectively. This ‘Multi System Chaos’ is what led me to Infusionsoft, the CRM and marketing automation system.
Within 6 months of adopting Infusionsoft I had generated over £500,000 in sales and an email list of over 300K. And once I had built the email list I was able to create a subscription membership site that generated over £100K revenue in the first year. All this was made possible with Infusionsoft marketing automation. After experiencing the sales generating power of Infusionsoft I was a convert and have specialised in Infusionsoft CRM and marketing automation ever since.
As an Infusionsoft Certified Partner I am officially recognised by Infusionsoft as an expert having undertaken the rigorous certification process and ongoing training. As a result I have developed an in-depth knowledge and practical understanding of Infusionsoft CRM and direct response marketing to generate leads, sales and membership subscriptions. I am a proven entrepreneurial on-line marketing professional able to develop strategic affiliate partnerships and with a track record of successful customer and member acquisition.I have demonstrated for my clients that I am an organised self-starter with a ‘can do’ approach who can work independently, execute quickly and follow through. I have excellent people skills and the ability to work closely with clients and their staff to drive business forward.
KEY AREAS OF INTEREST
Working with “Bricks and Mortar” clients and Sales Pipelines. I really enjoy working with real businesses – businesses that make and sell products and services. With these businesses it is not all about setting up a website and a shopping cart and calling yourself an ecommerce company. It comes down to dealing with real customers – not just with email but face to face, on the phone and by direct mail. Since 2009 I have worked with many such businesses which gives me a huge range of experience to help real businesses.
Here is a recent case study.
Four months on – they have over 100 confirmed bookings for 2016 and are rushed of their feet! And the owner puts this all down to using Infusionsoft and being able to follow up better than their competitors. They are now a raving Infusionsoft fan.
Dental Practices. Over the past 3 years I have worked with a number of dental practices. This started with troubleshooting existing Infusionsoft installations. And this has now led to partnering with a specialist dental marketing agency and we have built a proprietary system to market dental practices using the power of Infusionsoft, yet keeping it easy for our clients staff to use.
Dealer Networks. I have been working with a number of dealer clients recently in the water filter business. As the dealers have their own geographical territories they do not compete and so this creates the perfect opportunity for them to co-operate and work with me to develop a bespoke Infusionsoft systems for their business model.
If you are part of a dealer network then I would be interested to speak with you and determine if their is a way we could work together to implement Infusionsoft in your businesses.
Infusionsoft troubleshooter. I started out as a regular Infusionsoft user in 2009 looking to generate online sales. As many regular users do I had to overcome the steep learning curve and I stuck with it. When I started my client urgently needed sales revenue and it was my job to do that. And I achieved this in a matter of weeks and after pulling a few ‘all nighters’. Notable successes included – generating over £500K revenue within 6 months, an email list of over 300K and a membership site that generated revenue of £100K in the first year. So I know the pressures on small business when they have invested money in Infusionsoft and it needs to turn around the marketing. This enables me to appreciate what it is like to start out with Infusionsoft and I now enjoy helping client on their road to success with Infusionsoft – I find it quite magical when a user who has been struggling with Infusionsoft, maybe even calling it ‘Confusionsoft’ finally ‘gets it’ and you see their eyes light up as they realise the marketing power they now have available.
Does any of this sounds of interest to you? Why schedule a 15 minute ‘discovery call’ to discuss how I may be able to help grow your business. Click here to schedule a call.