PROFILE
I have an in-depth knowledge and understanding of Infusionsoft and affiliate marketing to generate leads, sales and membership subscriptions. A proven entrepreneurial online marketing professional able to develop strategic affiliate partnerships and with a track record of successful customer and member acquisition.
I have demonstrated that I am an organised self-starter with a ‘can do’ approach who can work independently, execute quickly and follow through. I have a strong interest in e-commerce which stems from my traditional direct mail order marketing experience, yet I have an eagerness to learn new technologies.
I have excellent people skills and the ability to work closely with colleagues to drive business forward. I am equally comfortable working independently from my home office for overseas clients or from an employer’s office.
KEY SKILLS
Infusionsoft Marketer. For over 4 years with my combined technical and marketing experience I have been setting up and managing Infusionsoft for a range of clients.
I specialise in planning and implementing sales and marketing activity for clients who deploy Infusionsoft. Infusionsoft is the leading marketing automation software for small/ medium size businesses that are growing fast using automated and personalised online marketing. Designed for a new breed of entrepreneurial businesses that have outgrown basic email auto-responder or contact management systems, Infusionsoft is powerful web-based software that combines marketing automation with CRM, email marketing, affiliate marketing and ecommerce into one integrated system so that small businesses don’t have to struggle with separate systems. More than 6,500 small businesses have discovered how Infusionsoft enables them to compete online by converting more leads, growing sales and saving time without adding staff. For more information visit Infusionsoft.
Affiliate Program Management. Experience of selling a range of merchandise and subscription products online.
Affiliate Marketing. Securing and developing key strategic affiliate partnerships. Setting up and day to day management of affiliate programs for overseas and UK clients with affiliate networks such as Affiliate Window. Establishing and managing in-house affiliate management programs utilising Infusionsoft (CRM system). Developing affiliate offers, incentives and commission structures. Technically proficient in undertaking the day to day activities that are required in order sustain online marketing activity.
Activities include developing and managing creative including: text links, banners, newsletters and HTML emails. Technically competent I can manipulate HTML and PHP code using Dreamweaver, graphic manipulation using Photoshop and content management systems (blogs), such as Word Press. Set up and managed Infusionsoft (CRM system) applications to automate online marketing, sales and fulfillment. Set up and managed online stores and online payment systems. Utilised services such as Google Analytics to continually improve sales conversions and cut out under performing activity. Experienced in managing Pay per Click advertising (Google AdWords) campaigns. Set up and managed ad hoc freelance teams to develop online projects.
Email Marketer. I am an experienced email marketer running bulk email sales campaigns. Familiar with the set up and management of email platforms such as EmailVision, Constant Contact, Icontact and Infusionsoft. Skills include concept and copy development, data manipulation, HTML email creative development and results analysis. Familiar with developing campaigns with third party “list rentals”.
